Top 10 Facebook Marketing Tips

Wednesday, 09 November 2011

Facebook is a major factor for marketers these days. Nearly every brand has a page, but not all pages are created equal. Facebook is a highly competitive market where you are vying for the attention of fans who have, on average, 130 friends and have liked 90 or more pages. Once they’ve liked your page, you need to be contributing to their community and giving them reasons to stay connected to you.

The deck below outlines the basics for a successful Facebook marketing campaign. Here are a few tips to get you started, but flip through the presentation for real examples of campaigns, promotions and content on Facebook.

10 Facebook Marketing Tips

  • Give ‘em what they want by crowdsourcing content and listening to feedback.
  • Focus on engagement: make sure they like you and aim for more post comments.
  • Pick a pattern and create predictable themes to brand your content.
  • Don’t push, persuade fans. A hard sell doesn’t work; you need interesting posts.
  • Don’t dilute your brand or waste time with multiple Pages. Create a cohesive brand.
  • Keep your options open and don’t forget other sites. Cross-promote your content.
  • Keep it light when it comes to your brand, and have some fun.
  • Forget fakers and remember, imitation is flattery. Don’t worry about community pages.
  • Watch yourself but don’t police your Page. Create guidelines and stick to them.
  • Look for inspiration in unexpected places. Watch brands you admire for good ideas.

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