With new social media sites joining the internet ranks every day, existing sites have to evolve. A series of recent announcements from major players prove that for many, the key to consumers’ hearts lies in self-serve functionality and greater account flexibility.
Instagram added the ability for users to load up to 5 accounts into their app and seamlessly switch back and forth without logging in and out, thrilling social media managers everywhere.
Facebook also unveiled new account-sharing functionality for Messenger, allowing multiple accounts on one Android device.
Not to be outdone, Snapchat launched Geofilters for all, putting location-based customization in the palm of any brand’s hand.
How will you (or your brand) take advantage of these new features?