The Patriots Beat The Ravens (At Least When It Comes To Social Media)

Monday, 14 January 2013

You heard it here first: the New England Patriots will beat the Baltimore Ravens. In fact, they already are, if you look at social media as an indicator. I’m not talking about fan posts or ReTweets; I’m talking about the brand power of The Patriots. Let me break it down for you.


The Patriots put social media front and center on, making it easy for fans to connect on all kinds of sites.

The Ravens bury their social icons on the bottom of their site, and only include Facebook and Twitter.


Within minutes of winning their game, The Patriots Facebook page was updated with score graphics and a new header image in preparation for Sunday’s game. They also have nearly 4 million likes, more than 3 times the number of fans Baltimore’s page has.

Baltimore focuses more on the story behind their players on their Facebook page, which doesn’t pump up fans for as much engagement. With 1.2 million fans, they lag behind The Patriots and use simpler graphics that don’t stand out in the Newsfeed.


Twice as many people follow The Patriots (@Patriots)than their opponent. However, neither team follows back or replies to fans.

The Ravens (@Ravens)have a slight advantage with twice as many tweets sent. And while their page design looks better, it also lacks clear branding.


It may not be the social media darling Google hoped, but The Patriots are rocking G+ with over 700,000 people adding them to Circles.

On the other side of the fence, The Ravens signed up but have yet to post anything on Google+.


It’s no contest when it comes to pinning; The Pats have 12,952 followers and 872 pins across 31 boards, including holiday gifts, weddings and manicures.

The Ravens have yet to find their groove on Pinterest, creating only 4 boards and gaining 1,441 followers while focusing solely on games and ignoring more creative opportunities.


Photos are huge for Patriots fan, as proven by their domination of Instagram with 599 photos and 234,761 followers.

The Ravens haven’t quite gotten on board, posting 215 photos to their 43,475 Instagram followers.


Finally, there’s foursquare, where neither team is doing anything groundbreaking, but The Patriots at least took the time to design their page and gain almost 20,000 followers. Their home field, Gillette Stadium in Foxborough, also has 41,019 check-ins from 22,000 fans.

The Ravens have not created a team presence on foursquare yet.  M&T Bank Stadium, where The Ravens play, has 27,267 check-ins from 12,500 fans.

What do you think? Who will you be rooting for on Sunday? And, perhaps more importantly, who would you rather follow on social media?


  • Wow, Patriots definitely won! Should you give the Ravens a little credit though, since the lower population of the metropolitan area means less fans/followers? There are 2,710,489 people in the Baltimore MSA and 4,522,858 in the Boston MSA. That means that Boston has 67% more people. If you count Providence, RI, the population is even more. Still, I think the Pats beat the Ravens.

    Comment by Ben Margolis — January 15, 2013 @ 1:47 pm
  • Perhaps, but you are assuming only people who live in a certain area can be fans of the team near them. Technically, they are the New England Patriots, which gives them 6 states. But fans can come from all over the US, or the world.

    Comment by Alison — January 15, 2013 @ 2:03 pm

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