You heard it here first: the New England Patriots will beat the Baltimore Ravens. In fact, they already are, if you look at social media as an indicator. I’m not talking about fan posts or ReTweets; I’m talking about the brand power of The Patriots. Let me break it down for you.
The Patriots put social media front and center on Patriots.com, making it easy for fans to connect on all kinds of sites.
The Ravens bury their social icons on the bottom of their site, and only include Facebook and Twitter.
Within minutes of winning their game, The Patriots Facebook page was updated with score graphics and a new header image in preparation for Sunday’s game. They also have nearly 4 million likes, more than 3 times the number of fans Baltimore’s page has.
Baltimore focuses more on the story behind their players on their Facebook page, which doesn’t pump up fans for as much engagement. With 1.2 million fans, they lag behind The Patriots and use simpler graphics that don’t stand out in the Newsfeed.
Twice as many people follow The Patriots (@Patriots)than their opponent. However, neither team follows back or replies to fans.
The Ravens (@Ravens)have a slight advantage with twice as many tweets sent. And while their page design looks better, it also lacks clear branding.
It may not be the social media darling Google hoped, but The Patriots are rocking G+ with over 700,000 people adding them to Circles.
On the other side of the fence, The Ravens signed up but have yet to post anything on Google+.
It’s no contest when it comes to pinning; The Pats have 12,952 followers and 872 pins across 31 boards, including holiday gifts, weddings and manicures.
The Ravens have yet to find their groove on Pinterest, creating only 4 boards and gaining 1,441 followers while focusing solely on games and ignoring more creative opportunities.
Photos are huge for Patriots fan, as proven by their domination of Instagram with 599 photos and 234,761 followers.
The Ravens haven’t quite gotten on board, posting 215 photos to their 43,475 Instagram followers.
Finally, there’s foursquare, where neither team is doing anything groundbreaking, but The Patriots at least took the time to design their page and gain almost 20,000 followers. Their home field, Gillette Stadium in Foxborough, also has 41,019 check-ins from 22,000 fans.
The Ravens have not created a team presence on foursquare yet. M&T Bank Stadium, where The Ravens play, has 27,267 check-ins from 12,500 fans.
What do you think? Who will you be rooting for on Sunday? And, perhaps more importantly, who would you rather follow on social media?