The Facebook Marketing Book: Now In Stock

Wednesday, 12 January 2011

As this blog is a testament to, I love Facebook. Like, really love Facebook. I discovered the joys of poking and picture tagging my freshman year at Boston University. My roommate and I would spend hours procrastinating on what would now be considered a pretty bare bones version of the social network. Flash forward to life after college and I’m working at a small web design firm, where my future husband and I begin consulting with clients on how to use Facebook for business.

Cut to now and you’ve got my latest collaboration with the hubby: The Facebook Marketing Book from O’Reilly. Dan and I co-wrote this book in the midst of planning our wedding and it was definitely a labor of love. (We even made edits while on our honeymoon.) This book is your step by step guide to building a Facebook brand presence and making a Facebook marketing campaign more manageable. It’s got tons of tips and tricks for using apps, developing a content strategy and monitoring and managing your Page.

Win a Copy of The Facebook Marketing Book

What book about Facebook would be complete without a Facebook Page? Not this one! Check it out, and leave a comment on Facebook for your chance to win a copy of our new book. Just let us know why you want a copy and you’ll be entered to win. We’ll choose 5 winners at random by Friday, January 21, 2011 to get a free copy of the print edition. (The only catch? You’ve got to have an address in the continental US to be eligible.)

Not-so-lucky with winning? That’s OK. You can buy the book now on Amazon, in print or for your Kindle.


  • Congrats! It seems like everyone is publishing these days. . . I’d love a copy to catch up on what Facebook can do for brands and nonprofits. It’s been a while since I’ve represented an organization, so I’m sure there are plenty of developments to catch up on. Thanks!

    Comment by zak — January 13, 2011 @ 12:59 am
  • Can’t wait catch up on the latest Facebook Marketing Information. As my mentor Tim Ferris preaches, it’s far more effective to catch up then to keep up.

    Oh, and could you please express deliver The Facebook Marketing Information book because I really need to catch up on the latest Facebook Marketing Techniques.


    Steve Brooks

    Comment by Steve Brooks — January 13, 2011 @ 11:35 am
  • I’ve gone to the library for books about Facebook marketing and could find none. From the “look inside” on Amazon, this book seems to clarify a lot of what I’ve been looking for. It would really help to get the book. Thank you

    Comment by VeronicaE — January 13, 2011 @ 12:46 pm
  • Thanks for the comments guys! Make sure to leave one on Facebook as well at to be entered to win.

    Comment by Alison — January 13, 2011 @ 1:07 pm
  • Oh we need to leave our comments on Facebook in order to win the book, go figure. Words to the clueless apparently.

    Um? Should I have a personal or a Corporate Facebook Account? Wait! What page is that on. Oh No! Guess I need the book before I can win the book.

    Well, I did purchase Dan Zarrella’s, The Social Media Marketing book. I imagine The Facebook Marketing Book will also lessen my social media learning curve.

    Take care

    Comment by Steve Brooks — January 13, 2011 @ 3:47 pm
  • Steve, any old Facebook account will do. If you need a preview of the book, our first tip is to set up a personal profile if you don’t already have one ;)

    Comment by Alison — January 13, 2011 @ 3:53 pm
  • [...] If you want to learn more about Facebook marketing, don’t forget to pick up a copy of The Facebook Marketing Book, or enter to win a free copy. [...]

  • Sounds like a great way to promote your book. I’ll be looking forward to reading it.
    Oh, congratulations on the book.

    Comment by Adam — January 14, 2011 @ 1:49 pm
  • [...] more about Facebook marketing, don’t forget to pick up a copy of The Facebook Marketing Book, or enter to win a free copy. #gallery-1 { margin: auto; } #gallery-1 .gallery-item { float: left; margin-top: 10px; [...]

  • Boy, am I clueless or what? I have clicked on your FB pages and can’t seem to find a comment box. Where do I put my comment to enter to win the free book? I am already on FB and have added you to my favorites. Please help!

    Comment by Madelin C. Wolf — January 16, 2011 @ 3:08 pm
  • Just came across you guys via mentions at other blogs. It’s inspiring to see a couple co-writing; how neat! Also, if people aren’t leveraging FB they should absolutely start. The viral sharing potential is too good to pass up.

    Comment by Jon — January 24, 2011 @ 10:07 pm
  • Allison, I’m an older baby-boomer who loves to feel the winds of opportunity blowing on my face(book). I’ve had a love-hate relationship with Facebook over the past few years but after seeing the movie, Social Network, I realized the prevailing winds have changed. Recently, I bumped into a new Facebook app, BizPagePro, that I have used to promote one of my Network Marketing companies. I’d love to get your take on the Facebook app. Here’s link to a promo video, I have to say that it was very easy to setup my page. Check it out for me. Thanks,

    Comment by David Albert Hill — January 27, 2011 @ 3:52 pm
  • Hi Allison,
    It is great to see you and Dan doing this. I am an engineer and social media lover. I try to stress the importance of transparency when writing my books. I tell the reader the good practices as well as the poor ones and express the downsides of using them. I enjoy reading Dan’s content and have referenced it many times. Data and substantiated claims are a must in my mind. I am tired of snake oil salesman and it gives legitimate social media scientists and mentors a bad name. Thanks again.

    @IsItIndie – Social Media for Music Promotion

    Comment by Keith Griffis — April 18, 2011 @ 10:24 am
  • [...] If you want to learn more about Facebook marketing, don’t forget to pick up a copy of The Facebook Marketing Book, or enter to win a free copy. [...]

  • [...] If you want to learn more about Facebook marketing, don’t forget to pick up a copy of The Facebook Marketing Book, or enter to win a free copy. [...]

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