The 10 Second Facebook Fix Guaranteed to Send You More Traffic

Tuesday, 03 August 2010

Use the Info box. You can put a clickable link in there! You just need to include the http:// part first.

Yes, it really is that simple. And yet, more than half of Facebook page admins don’t seem to realize that they can add a link in that box. And some of the ones that do include a link, never bothered to test it. If they had, they would know that including a link is only half the battle. You need the http:// to make it clickable and spare your potential page members from retyping (and possible forgetting) your URL.

What’s an Info Box?

The Info box is a small, 250 character count box located below the page or profile icon. And it is an underused goldmine, for both traffic and SEO purposes. This Info box is one of the first things a current page member sees, as it has prominent placement when they are looking at either the Wall or Info tab. And while potential page members, who have not yet clicked “like,” can and should be directed to a more custom landing tab, they will more than likely very quickly click to see the Wall and, therefore, the Info box.

Who Should Use a Facebook Info Box?

The Info box really works for anyone who wants to drive people to their website. In a word, everyone. Unless you are running a strictly Facebook promotion, why wouldn’t you want to increase your traffic, or at least your Facebook search ranking?

As of right now, it’s hard to find a pattern as to who is using the Facebook Info box effectively and who’s not. Internet-savvy companies seem to be a little more with it, but even they haven’t caught on completely. Zappos only half uses it correctly, and Rue La La, an internet invite-only shopping site, totally missed the mark.

Here’s a look at a few Facebook Info boxes, and an explanation of what they’re doing right (or wrong).

Zappos uses a URL shortener to send traffic to Zappos.com. One can only assume that this is for tracking purposes, but I’m curious as to why they didn’t bother to customize the URL and make it a little less blind. However, they neglected to make any of their Twitter links clickable, a big mistake on Facebook as it requires even more brain power to remember a Twitter handle and Twitter list.

TJ Maxx doesn’t use the Info box for links at all, but they have optimized it pretty well for SEO. Since they don’t actually sell products online this might not be the worst strategy for them, but they clearly have the space to include a link. So why not?

Mashable also goes heavy on the keywords, light on the links. It could be that they are trying to get people to read their content elsewhere and don’t care about site traffic. But I doubt it.

Foursquare is one of those social media savvy companies that gets it, and it shows–at least in the Info box. Their page icon needs some work, and they could add more keywords, but the Info box seems to match the somewhat simple nature of their site.

The Huffington Post has one of the worst Facebook pages, especially for such a well-known site. Their Info box does not disappoint in this sense, as it has no link and only 3 words.

Last but not least, Rue La La misses a huge opportunity to gain new members, as this invite-only site could be sending Facebook traffic to a sign-up link. Instead, they left out the http:// for both their site and Twitter handle, while also neglecting to include any type of keywords about what they do. It could be an attitude thing, that they don’t need new members and don’t have to explain what their site is about, but it sounds like a bad business strategy.

If you haven’t already, go edit your Facebook page right now and include a link to your website in the Info box. You can thank me later.

10 Comments

  • Excellent post, Alison! I’ve yet to see someone focus on the info boxes in a FB page blog post yet. FB pages in my mind are actually a harder nut to crack than Twitter when it comes to marketing, especially for oneforty. So I’m digging deep and really researching our best strategy for how to best utilize this.

    Thanks again for such a great post!

    Comment by Janet Aronica — August 3, 2010 @ 9:30 am
  • I don’t know how I never thought of that. Just made some changes for a few of my clients. Thanks for the idea!

    Comment by Casey — August 3, 2010 @ 10:24 am
  • Hi Alison!

    Hmm… when you say SEO… do you mean that the links in the info box don’t have a “nofollow?”

    THanks!

    - Bob

    Comment by bob wan kim, marketing — August 3, 2010 @ 3:09 pm
  • Bob-All Facebook links are “no follow,” but the keywords you use in that box will help you in organic external search results, as well as Facebook’s internal search. This small box has some pretty prominent placement and is a great place to optimize a little info about your page, as it’s the highest place in the CSS that allows custom text.

    Thanks for asking, hope this clears up any confusion!

    Comment by Alison — August 3, 2010 @ 3:15 pm
  • Given that I still find FB incredibly user-unfriendly, how *do* you edit the box? Where is it controlled? Because I’m sitting here in my page, scratching my head.

    Comment by Linda — August 4, 2010 @ 9:39 am
  • Hey Linda, sorry you’re having trouble. As long as you are the admin of the page, you should see a little edit pencil in the top right corner of the box. Just click and type to make changes. Good luck!

    Comment by Alison — August 4, 2010 @ 9:42 am
  • Thanks Alison, that is the most useful thing I’ve read about Facebook in the last year. I am embarrassed to admit I didn’t know what to do with the text on my WestwoodBlog page that said “Write something about WestwoodBlog” – I thought that was an invitation to write on my wall!

    http://facebook.com/westwoodblog

    Comment by Dave Atkins — August 8, 2010 @ 10:18 pm
  • Gottit. The information I was looking for, and for which I thank Dave Atkins, is “the box you need is the one that says ‘Write something about XYZ blog.’” :)

    Thanks for the idea, Alison!

    Woo-hoo! I have a clickable link!

    Comment by Linda — August 9, 2010 @ 7:33 pm
  • Hey Alison, great bit of advice – I stumbled across your blog today and am finding it very useful and enlightening! I’ve added my URL to the box and like some other commenters on here can’t understand how that didn’t occur to me anyway! :)

    Comment by Nick Bolton — August 30, 2010 @ 1:29 pm
  • [...] Info Box was one of the highest-ranking pieces of code in a Facebook profile, a 250-character editable box [...]

Leave a comment

RSS feed for comments on this post. TrackBack URI