Résumé

Alison Zarrella

alison@alisonzarrella.com
www.alisonzarrella.com

OBJECTIVE
Seeking a position as social media marketing manager

SUMMARY

  • Co-author of The Facebook Marketing Book from O’Reilly
  • Developed and maintained comprehensive, integrated social media campaigns for a variety of clients, including Facebook, Twitter, Flickr, YouTube and blogs.
  • Led creative development efforts on multiple Facebook promotions.
  • Utilized social media influence gained through extensive personal social networking.
  • Served as lead creative on all content creation, including web pages, blog posts, press releases, social media profiles, email marketing, banner ads, direct mail and PPC ads.

PROFESSIONAL EXPERIENCE

Zipcar, Inc.
Cambridge, MA
Interactive Copywriter, Online Community Manager
June 2o10-June 2011

  • Developed and implemented social media marketing communications and promotions for overall brand awareness, member retention, utilization and customer service.
  • Managed corporate brand presence on Facebook and Twitter, responding to questions and comments and leading discussion around car sharing, sustainability and related topics.
  • Led instructional sessions on Twitter, Facebook and social media marketing.
  • Wrote copy for international and regional print, direct mail, email, banner ad and website marketing initiatives.

Digitas
Boston, MA
Interactive Copywriter, Social Media Strategist
February 2009-June 2o10

  • Acted as primary copywriter on major, global brands, including InterContinental Hotels Group, Holiday Inn, Tide, Always, GMAC Mortgage, Buick, Samsung and General Motors.
  • Created copy for print, direct mail, email, banner ad and website marketing initiatives.
  • Concepted social media marketing strategies for brand awareness and promotion-specific tactics.
  • Led instructional sessions on Twitter, Facebook and other social media platforms.

Advanced Media Productions
Natick, MA
Marketing Communications Writer, Social Media Coordinator
June 2006-January 2009

  • Served as lead copywriter on national and local websites, writing and editing all content.
  • Implemented full-scale Search Engine Optimization efforts, including web copy, image and video optimization, metatags and local directory submissions.
  • Executed successful reputation management efforts to replace negative content with more favorable search engine results.
  • Coordinated a social media marketing team to design and develop Facebook applications, widgets, Digg promotions, blogger outreach programs and other aspects of viral marketing campaigns.
  • Acted as project manager on several major accounts, coordinating all members of web design, writing and social media team and serving as primary contact with client.
  • Oversaw operations for company blog and podcast, including blog posts and scripts.
  • Optimized online press releases to improve link popularity and organic search results.
  • Managed email marketing program, coordinating schedule, format and list management.

AdLab
Boston, MA
Copywriter
January 2005-December 2005

  • Served as primary copywriter on full-service team within an agency environment.
  • Played an integral part in every aspect of branding, marketing, client discussions and creative development.
  • Wrote all copy for print ads and brochures; collaborated with art director on visual aspects and layout of print materials.

EDUCATION

Boston University College of Communications
Bachelor of Science in Communication May 2006
Concentration in Advertising
Liberal Arts Concentration in Psychology

Related Course Work

  • Intro to Advertising
  • Ad Management
  • Ad Copy and Design
  • Computers in Communication
  • Portfolio Development
  • Advanced Promotional Writing

ACTIVITIES


Gamma Phi Beta Sorority
Vice President of Public Relations
Headed up all on campus promotions for events and the organization as a whole; created and maintained a positive image by promoting, organizing and attending campus events.