Alison Zarrella

Social Media Marketing Director




  • Co-author of The Facebook Marketing Book from O’Reilly
  • Develops and maintains comprehensive, integrated digital strategy.
  • Leads creative development on cross-platform promotions.
  • Manages targeting, budget and optimization for digital initiatives.


Let’s Rally
Las Vegas, NV
Director of Social Media Marketing
July 2013-present

  • Leads a successful team of 5+ in social media branding, strategy and execution.
  • Acts as Account Director to provide support to clients in a variety of industries.
  • Creates social media strategies with clearly defined goals, objectives and ROI.
  • Build targeted audience profiles for maximum paid media efficiencies.
  • Manages $1M+ paid social media spend.
  • Provides in-depth analysis on organic and paid social media campaigns.

The Cosmopolitan of Las Vegas
Las Vegas, NV
Social Media Manager
June 2011-July 2013

  • Managed marketing and retention through social media, including: Facebook, Twitter, Foursquare, Pinterest, Instagram, Google+, YouTube, Yelp, TripAdvisor.
  • Developed content and campaigns to increase engagement and brand awareness.
  • Executed cross-channel promotions to meet property-wide goals for a variety of stakeholders.
  • Drove revenue through social media promotions for room bookings and ticket sales.
  • Maintained brand presence in social media and addressed customer service issues.
  • Analyzed metrics and managed budgets to meet ROI goals.
  • Led 11x increase in Facebook likes and 21x increase in Twitter followers, surpassing global brands as an individual property.
  • Named “most checked-into hotel” in the world on Foursquare.

Zipcar, Inc.
Cambridge, MA
Interactive Copywriter, Online Community Manager
June 2o10-June 2011

  • Developed and implemented multi-market, cross-platform promotions for brand awareness, member retention and customer service utilizing email, offline events, website and social.
  • Managed corporate brand presence on Facebook and Twitter, responding to questions and comments and leading discussion around car sharing, sustainability and related topics.
  • Led the launch of regional Twitter accounts and trained social media teams in multiple markets.
  • Wrote copy for international print, direct mail, email, banner ad and website marketing initiatives.

Boston, MA
Interactive Copywriter, Social Media Strategist
February 2009-June 2o10

  • Developed international campaigns for the travel and hospitality sector, including concepts and final copy for print and online, such as emails, ad units and site content.
  • Acted as primary copywriter on major, global brands, including InterContinental Hotels Group, Holiday Inn, Tide, Always, GMAC Mortgage, Buick, Samsung and General Motors.
  • Concepted social media marketing strategies for brand awareness and promotions.
  • Led instructional sessions on Twitter, Facebook and other social media platforms.

Advanced Media Productions
Natick, MA
Marketing Communications Writer, Social Media Coordinator
June 2006-January 2009

  • Implemented full-scale SEO efforts, including web copy, image and video optimization.
  • Executed successful reputation management efforts to replace negative content in search results.
  • Coordinated a social media marketing team to design and develop Facebook applications.
  • Acted as project manager, coordinating web design, writing and social media team with client.
  • Managed email marketing program, coordinating schedule, format and list management.


Boston University College of Communications
Bachelor of Science in Communication May 2006
Concentration in Advertising
Liberal Arts Concentration in Psychology