Résumé

Alison Zarrella

Social Media Marketing Director

alison@alisonzarrella.com

alisonzarrella.com

SUMMARY

  • Co-author of The Facebook Marketing Book from O’Reilly
  • Develops and maintains comprehensive, integrated digital strategy.
  • Leads creative development on cross-platform promotions.
  • Manages targeting, budget and optimization for digital initiatives.

PROFESSIONAL EXPERIENCE

Let’s Rally
Las Vegas, NV
Director of Social Media Marketing
July 2013-present

  • Leads a successful team of 5+ in social media branding, strategy and execution.
  • Acts as Account Director to provide support to clients in a variety of industries.
  • Creates social media strategies with clearly defined goals, objectives and ROI.
  • Build targeted audience profiles for maximum paid media efficiencies.
  • Manages $1M+ paid social media spend.
  • Provides in-depth analysis on organic and paid social media campaigns.

The Cosmopolitan of Las Vegas
Las Vegas, NV
Social Media Manager
June 2011-July 2013

  • Managed marketing and retention through social media, including: Facebook, Twitter, Foursquare, Pinterest, Instagram, Google+, YouTube, Yelp, TripAdvisor.
  • Developed content and campaigns to increase engagement and brand awareness.
  • Executed cross-channel promotions to meet property-wide goals for a variety of stakeholders.
  • Drove revenue through social media promotions for room bookings and ticket sales.
  • Maintained brand presence in social media and addressed customer service issues.
  • Analyzed metrics and managed budgets to meet ROI goals.
  • Led 11x increase in Facebook likes and 21x increase in Twitter followers, surpassing global brands as an individual property.
  • Named “most checked-into hotel” in the world on Foursquare.

Zipcar, Inc.
Cambridge, MA
Interactive Copywriter, Online Community Manager
June 2o10-June 2011

  • Developed and implemented multi-market, cross-platform promotions for brand awareness, member retention and customer service utilizing email, offline events, website and social.
  • Managed corporate brand presence on Facebook and Twitter, responding to questions and comments and leading discussion around car sharing, sustainability and related topics.
  • Led the launch of regional Twitter accounts and trained social media teams in multiple markets.
  • Wrote copy for international print, direct mail, email, banner ad and website marketing initiatives.

Digitas
Boston, MA
Interactive Copywriter, Social Media Strategist
February 2009-June 2o10

  • Developed international campaigns for the travel and hospitality sector, including concepts and final copy for print and online, such as emails, ad units and site content.
  • Acted as primary copywriter on major, global brands, including InterContinental Hotels Group, Holiday Inn, Tide, Always, GMAC Mortgage, Buick, Samsung and General Motors.
  • Concepted social media marketing strategies for brand awareness and promotions.
  • Led instructional sessions on Twitter, Facebook and other social media platforms.

Advanced Media Productions
Natick, MA
Marketing Communications Writer, Social Media Coordinator
June 2006-January 2009

  • Implemented full-scale SEO efforts, including web copy, image and video optimization.
  • Executed successful reputation management efforts to replace negative content in search results.
  • Coordinated a social media marketing team to design and develop Facebook applications.
  • Acted as project manager, coordinating web design, writing and social media team with client.
  • Managed email marketing program, coordinating schedule, format and list management.

EDUCATION

Boston University College of Communications
Bachelor of Science in Communication May 2006
Concentration in Advertising
Liberal Arts Concentration in Psychology