Reputation Management on the radio

Tuesday, 26 February 2008

So I’m driving to the 9-to-5er this morning, flipping through the radio stations ‘cuz I haven’t updated my iPod in a while when I hear Ramiro from Jam’n 94.5 talking about reputation management. Like, what?!? So of course I had to call in and explain how it works, that it’s not hacking, it doesn’t exactly erase stuff but replaces, it’s not illegal, etc.

My roommate thinks this is one of the coolest parts of my job, but his parents were horrified when I tried to explain the concept to them. I suppose to successfully execute a reputation management program requires a certain moral flexibility (which, like it or not, I have most certainly developed over the past year), and some people can’t really get past that. It’s kind of become a game to me now; I love checking up on reputation management clients, searching for their name and feeling a sick sense of accomplishment that I’ve hidden their misdeeds.

Online reputation management is only going to become a bigger and more competitive facet of the internet. Admit it: you Google your blind date, potential hire, prospective employer, babysitter, professor. Everyone does; “googling” has become a necessity in the professional world, and a guilty pleasure on the personal side.

The internet is an amazing resource and a valuable tool, but it can quickly turn on you if you have a less than squeaky-clean past or a slanderous opponent. However, if you know what you’re doing (or can find someone who does), the internet can quickly be swung back to your side and used to your advantage. It’s really all about who, and what, you know.

1 Comment

  • Personally I love rep mgmt, but I find an even more perverse pleasure in reverse rep mgmt…

    Comment by Dan Zarrella — February 26, 2008 @ 2:47 pm

Leave a comment

RSS feed for comments on this post. TrackBack URI