Direct Mail

InterContinental Hotels & Resorts

InterContinental Hotels coordinated an email and direct mail campaign to tell members of their Ambassador loyalty program about new offers exclusively for them. They wanted a promotional tone that didn’t take away from the status of the brand.

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Priority Club Rewards

Priority Club Rewards is a loyalty program that provides discounts and offers at all 7 of InterContinental Hotels Group’s brands: Holiday Inn, Holiday Inn Express, InterContinental Hotels & Resorts, Hotel Indigo, Crowne Plaza, Candlewood Suites and Staybridge Suites. Their “Biggest Free Nights Offer” gave members a chance to earn a free night for every 2 they stayed at any hotel brand or property. This direct mail postcard was one of many online and offline advertising and marketing efforts.

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