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Viso Lasik Medspas

Finding a way to talk about LASIK eye surgery that was informative and conversational, and honest without being scary, required deep research and close communication and fact-checking. The result is a blog that speaks open and honestly about the procedure and their centers, while still managing to have a sense of humor and humanness.

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Common Questions About Laser Vision Correction

LASIK laser vision correction is a safe, reliable and relatively painless way to improve vision and reduce or eliminate the need to wear glasses or contact lenses.  LASIK changes the way light is bent, or refracted, as it passes through the cornea so that it focuses properly on the retina and objects can be seen clearly. The Viso Lasik Medspas surgeons have performed this simple outpatient surgery over 300,000 times.

What is LASIK Eye Surgery?

LASIK (Laser-Assisted In Situ Keratomileusis) is a laser vision correction procedure for people who want to end their dependency on corrective lenses. LASIK is the most frequently performed laser vision correction procedure and can surgically provide the same or better correction than corrective lenses. At Viso Lasik Medspas, we use state-of-the-art equipment to perform blade-free LASIK surgery safely and comfortably.

Why Blade-Free?

In the beginning, laser eye surgery used a laser to correct vision problems, but began by slicing the corneal flap with a metal blade. Some still practice this method of laser vision correction, but the safest and most accurate LASIK surgery is blade-free and uses a laser to both cut the cornea and correct vision. This eliminates sight-threatening complications that have been seen with the use of a blade, as well as reduces post-procedure dry eye, glare, and halo problems.

What Kind of Results Can I Expect?

Well over 90% of LASIK patients achieve at least 20/40 vision, and most attain 20/20 or better.  Many patients actually achieve better than perfect vision.

Is LASIK For Me?

LASIK has helped millions of people see clearly and can be used to help individuals who are nearsighted, farsighted, or have astigmatism. In some cases, LASIK may not be the best option for vision correction, but there are other procedures available. Discuss with your eye doctor, or contact us for a free consultation. However, general guidelines suggest that you should be at least 18 years old and have a stable eyewear prescription, as well as healthy eyes. You may need to wear glasses and abstain from contacts in the weeks leading up to your surgery.

For more information, or to set up a free LASIK consultation at Viso Lasik Medspas, contact us today!

Target Consulting

I authored or “ghostwrote” posts for this recruiting blog under the CEO’s name, providing new content on the changing tactics and techniques in sales recruiting, particularly in relation to social media and the economy. All content is original and was researched and written entirely by me. These posts were also used as the lead story in their monthly newsletter and featured in a trade publications.

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Sales Recruiting in an Economic Downturn

Times are tight right now, but that doesn’t mean that an intrepid sales recruiting consultant can’t thrive. Now is the best time for recruiting sales people, and an even better time for new recruiters to get creative and prove themselves. If you can recruit effectively now and survive until the upswing, you’ll be at the top of the game when the flood for new hires comes in.

Sales recruiting in an economic downturn can go one of two ways: a slam dunk, or right in the garbage. On one hand, a lot of talented, qualified people may be out of jobs, making the applicant pool full of excellent candidates eagerly looking for a new position. This gives recruiters a lot of applicants and résumés to go through, creating more work, but it also ups their chances of finding the perfect fit for a position.

However, the other side of the coin is that people might not be hiring, or if they are they may not want to spend money on a recruiter and prefer to spend time looking for themselves.

Now is the best time to be recruiting sales people: when you need them most

Let’s look at the second scenario first: companies aren’t hiring, or don’t want to work with a recruiter. When times are bad, sales people are often the only employees bringing in revenue, so this is the one area employers should be looking to hire. Once they see that, your job is to convince them that a recruiter will do the job better than they can—faster, more efficiently and with more promising results. How do you do this? Think outside the box.

With more people looking for jobs, you can be more selective in sales recruiting

Now we’re back to the first situation, that companies are hiring, albeit selectively, and from a larger applicant pool. This makes the sales recruiting process a little more time consuming, but easier in the end. You have better people to pull from, and the best will naturally rise to the top. But how do you narrow it down? Here’s where you need to put your thinking cap on and get creative.

Social networks can make recruiting sales people a self-selection process

Now more than ever people are using social networks and the internet to pre-screen potential candidates; if you haven’t been doing this, get familiar with Facebook, LinkedIn and Twitter—fast. Recruiting sales people can involve a lot of talking and social sites are all about conversation, so they’re a good way to see (or hear) the candidates out there and weed out the ones who don’t fit the position you’re looking to fill.

Once you have a list of people you’d like to talk to on the phone or meet with, figure out what you can offer them. A lot of companies may not be in a position to provide the salaries they used to, but some of these candidates may be willing to work for less if they are not currently employed. What can you give them if not a raise? Perks.

Get more creative than commission: offer time and flexibility

When recruiting sales people, one of the first things to think about is commission. People work hard when they get a tangible reward, and commissions are a great way to increase salary without draining the employer. But don’t stop there, what else can you offer? Non-monetary incentives can be just as valuable as more take home pay.

One thing every employer can offer is time. More vacation time, flexible hours, telecommuting options. These things mean a lot to people and can cut down on their spending (commuting costs, childcare), resulting in a win-win situation for the new hire and his or her employer.

There are tons of other sales recruiting ideas you can think of to entice candidates; use these suggestions as a jumping off point to discuss what kinds of perks and benefits you can offer when recruiting sales people. Remember, sales recruiting is all about selling, and the best way to do that is to offer something no one else has.


CoverbindDirect

The Coverbind Corporation is a Sweedish company that specialized in business binding solutions, providing thermal binders and covers to businesses. When they moved to consumer binding, I helped them launch their new e-commerce site about photo book binding and scrapbooking at CoverbindDirect. I wrote all the content and developed the social media marketing initiatives, including ghostwriting their first series of blog posts and leading blog training.

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What about the negatives? Exploring the downside of digital photo albums

One of the downsides of the huge push from 35mm film to digital photography is the dramatic decrease in photo albums. People still frame their favorite shots—after having them digitally edited and enhanced of course—but gone are the days of big, overstuffed coffee table photo albums big enough to cover your lap. There are digital photo albums online, and thumbnail galleries in cameras themselves, but clicking a mouse or scrolling a wheel lacks the concentration and connection of actively flipping a pages and studying the faces that stare back.

Camera companies touted the memory capacity and editing capabilities of digital photography as the two major draws to consumers, and they were right; being able to take a lot of pictures without changing film, easily storing them on a computer and having the tools to edit photos yourself are huge selling points. But what no one anticipated were the side effects of these advances.

What do we really see in digital photo albums online?

Photos now remain locked in cameras for months because there is no immediate need to develop them. Both physical and digital photo albums are filled with picture perfect (excuse the pun) shots because we can see crooked smiles and closed eyes before it’s too late to pose for a second shot. We have lost the excitement of waiting for your birthday, vacation or baby photos to come back from the lab because we can see them uploaded to digital photo albums online almost instantly. And there are no longer funny faces in “outtake” shots to laugh at because we can review and call “do-over” within seconds.

The result? A loss of connection to photos, and a generation who doesn’t appreciate photo albums and the memories they represent. Today, we post photos to Facebook and similar digital photo albums online instead of anxiously waiting at the one-hour counter to see how they came out.

Bridging the gap between dinosaur development and digital photo albums

These developments in technology are not bad; in fact, if anything, they are helping people share more memories. Still, nostalgia kicks in when we think back to the old days of messy negative strips kept in boxes and hours spent stuffing less-than-perfect shots into plastic sleeves. It’s not that we’re against digital photo albums; we’d just like to see the photo albums online displayed at home as well.

Obviously, we’ve embraced digital photo technology: we’re on Flickr, and Facebook, and our products are a celebration of what you can do with a little imagination and a computer. We’re just hoping that digital photo albums aren’t the only way of the future, ‘cuz we’ll always have a soft spot for the weight of a real album on our laps.