Facebook Makes Reviews A Priority For Places

Thursday, 10 April 2014

In addition to allowing businesses to reply to Facebook Reviews, they’ve also given Reviews more prominence on Pages. This change has taken effect already on any Page that is also a Place; that is, a business with a physical location. This only applies to Pages tied to a brick and mortar location–so a restaurant or hotel chain will NOT see this change, but a Facebook Page for an individual location within that chain will. I have seen this change applied to hotels, restaurants, retail stores, schools and service companies. Basically, any Page that includes the ability to check-in.

This change is independent of the other Page redesign rollout going on right now, but is applied a bit differently based on whether the Page has the new or old design. When you visit a Facebook Page using the old layout, you will now see Reviews moved to the top of the righthand column, with Posts By Others below it. (See example below.)

For Pages that have switched to the new layout, Reviews are in the left column, a little farther down. They are in a tabbed box shared with Posts By Others, with the default view showing Reviews first and requiring a click to see Posts By Others. (See example below.)

Is Facebook trying to join the reviews business? Looks like a new revenue stream may be opening up for them soon.

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New Facebook Looks A Little Old

Tuesday, 08 April 2014

What seemed like small changes designed to streamline the Newsfeed have actually made Facebook harder to read and more old-fashioned looking. The grey background doesn’t help the readability of the side navigation and makes the icons look very outdated. The feed algorithm itself seems to be a bit better, showing actual recent stories on top when choosing “Recent Stories” as opposed to “Top Stories,” although recent stories alos includes new comments on old content.

What do you think about the new layout?

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Facebook Tests Post Reach Language

Tuesday, 01 April 2014

Looks like Facebook is testing how they show post reach to Pages. See the language change in the screenshots below, both taken on the same post from the same Page, just hours apart.

This Post Was Served To

Instead of  measuring reach by views, and saying how many people “saw” a post, Facebook updated language to “this post was served to.”

Saw This Post

Just a few hours later, it was back to the original language of how many people “saw this post.”

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Beware Of Facebook Spam

Friday, 28 March 2014

Made me laugh, but considering how much Facebook knows about its users, it’s easy to see how someone could be tricked by this type of Facebook spam.

What’s the funniest subject line you’ve ever received?

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Spotted In The Wild: New Facebook Layout for Pages and Events

Thursday, 27 March 2014

We’ve all seen Facebook’s examples of the new layouts for Pages and Events, but now they are being rolled out in the real world as well. See examples below.

New Facebook Page Layout

New Facebook Event Layout

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Facebook Feature: Unread Stories

Tuesday, 25 March 2014

Facebook has finally admitted (by way of new features) that the Newsfeed algorithm is lacking. It’s no secret that the organic reach of Pages has dropped dramatically, but chances are you miss a lot of stories from your friends, too. But not anymore!

See what you’ve been missing by visiting https://www.facebook.com/feed/missed_stories. Here you’ll find all the posts you didn’t see from your friends. Want to get more of their content in your real feed? Add them to your “Close Friends” list for in-Facebook notification of new posts. Or simply click through their profile and like a few things to give Facebook the hint that you still remember this pal.

Marketers, take note: Pages are conspicuously absent from this unread feed. So there’s no way to game this feature quite yet, but stay tuned. Users will see content shared from a Page by their friends, as seen below.

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Instagram Gets A New Look

Wednesday, 12 March 2014

Seems like every social media site is getting a new look these days. This spring, the trend seems to be simplicity, with Instagram getting more white space and some seriously pared down icons. The new camera logo is almost unrecognizable if you’re not familiar with the original.

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Take A Look At New Twitter

Tuesday, 11 March 2014

Facebook isn’t the only site getting a new look. Twitter is also slowly rolling out their latest iteration of the site, including a new format for profiles, below.

There’s definitely more of a Facebook feel, and I think it feel more approachable, inviting new users to stick around, find new content and sign up for the site themselves. What do you think?

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Quick Tip: Update Your Facebook Apps

Thursday, 06 March 2014

When was the last time you used a Facebook app? Chances are, it was the last time you logged in, even if you didn’t realize it. Not every app is as obvious as a game or contest form. And once you authorize an app, it’s there to stay, even if you only used it once.

Take a minute and see what you have connected right now. Log in to Facebook, and click on the sprocket in the upper right corner. Select “settings,” and then “apps” from the menu on the lefthand side. You’ll see a list of all the apps connected to your profile and can remove any old ones, including erasing all data and activity associated with it. Think of it like spring cleaning for Facebook.

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Facebook Feature: Call-To-Action Buttons

Tuesday, 04 March 2014

If you’re looking to improve conversions on Facebook, your time has come. Facebook recently rolled out CTA buttons on promoted posts, for both Power Editor and Ads Manager. To add one to your post, simply start creating an unpublished post. Here’s how it looks in Power Editor:

Easy enough. Then just add to your campaign, set your targeting and your CTA-enabled Facebook post will be shown in the Newsfeed in no time. Here’s an example of a Facebook Call To Action button in an actual ad I was targeted with:

Have you tried one of these posts yet? What do you think? Share your thoughts in the comments below.

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