New Year’s Resolutions for Social Media Marketers

Monday, 02 January 2012

Happy New Year! As we usher in 2012, I’d like to suggest a few resolutions for social media marketers. These 3 simple suggestions will make you a better social media user and help you kick off 2012 with, if not a new, at least slightly improved, social media strategy. Cheers!

Allow Facebook Page Comments

By now, most brands have joined the Facebook bandwagon and created a page. But as they deal with the realities of the good (and bad) of having such open and public communications with both fans and foes, a few have decided to take a step back and use social media as a broadcast platform rather than a two-way communication channel. It sounds like a good idea: lock down the Facebook page comments and get your content out there, without having to deal with messy complaints. Wrong. When you don’t allow people to sing your praises, and your faults, you create a distrustful community who immediately thinks you have something to hide. Allow fans to voice their opinion, within reason, and moderate the page instead of putting it on auto pilot. Respond to criticism, offer assistance and only turn off or delete comments when they take a turn for the threatening or extremely abusive.

Don’t Start Tweets With @ Unless It’s a Reply

It sounds so simple. But many people still haven’t figured out that when you start a tweet with an @ sign, only your follower who are also following that mentioned account will see the tweet in their stream. Want to shout someone out, for good or bad? To make sure everyone sees it, you need to reword the tweet to start with something other than an @. This is especially important when you are trying to draw attention to a new or “undiscovered” Twitter account. Also? If you’re pulling tweets into Facebook, any that start with @ won’t be included. @ mentions are a great feature, but keep in mind how they work and the goal of your tweet before you hit send.

Learn How To Request a LinkedIn Connection

LinkedIn is great for meeting potential clients, employers and fellow social media marketers. But just because it’s online doesn’t mean that first impressions aren’t important–perhaps even more so since you are relying on a website to show your best self. So please, take a moment to send a connection request that doesn’t feel canned. LinkedIn let’s you personalize the message text, so you can (and should) add a personal note for each connection. Or at the very least, write your own version that goes to everyone and isn’t the standard stock greeting. And above all else, don’t lie. Take 2 seconds to select how you know the person (school, work, common group, etc.) And if you don’t actually know them, explain why you are asking to connect. There’s nothing more annoying than having to track down who you are or wonder where we might have met.

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