Four Businesses That Can Benefit From a Pinterest Board

Monday, 02 April 2012

Not pinning yet? Here’s the recap on this new internet phenomenon and social network. Users, or “pinners,” sign up for Pinterest and roam across the internet, pinning images to virtual bulletin boards. Think of it like creating a mood board for a room you’re redecorating, or an inspiration folder for a wedding. Now multiply that times a million. You can create any kind of board you want and easily pin anything you find online with the click of a button. Image-heavy finds work best, so DIY/design inspiration and recipes with glamour shots of the finished dish abound on the site.

Other types of content can also be spread by pinners, but articles need a good summary image to accompany them for maximum virality on the site. (Think infographics as opposed to Wikipedia pages.) In that way, Pinterest represents an interesting new twist on content strategy and search engine optimization. But can you use it for business? Absolutely, particularly if you are in any of the professions below. If you haven’t jumped on the Pinterest bandwagon yet, now’s the time.

Contractor or Interior Designer

Pinterest is full of design inspiration, home decor and other projects to renovate or redecorate. And while many of these boards are intended as DIY inspiration, they are not a guidebook for building built-ins. That’s where you, the licensed contractor, comes in. Pin projects you’ve completed, and others you know you can do. Include helpful hints for easier projects and contact info for your services on more complicated jobs. Pinterest is a great place to find potential clients who are actively looking to redo their home, but might not have the skills to do it themselves.

Stylist or Personal Shopper

The visual nature of Pinterest makes it a hot spot for budding fashionistas. But not every trend looks good on every body, and some are hard to put together in a way that says “I read Vogue” as opposed to “I get dressed in the dark.” Enter the much needed services of a stylist or personal shopper. You can help steer these people toward figure-flattering pieces within their budget. Create boards for different body types, colors, trends, etc. Make it easy for them to take the first step toward seeing how helpful you are, and even easier to contact you to engage your services.

Makeup Artist or Hairstylist

Gone are the days where people saved magazine clips of haircuts before visiting the salon. Now we just pin hairstyles or makeup tricks to try. (Seeing the inspiration pattern here?) But again, the help of a professional is often recommended, if not required, to try some of these styles. As a makeup artist or hairdresser, you can use Pinterest as both your portfolio of clients you’ve styled, as well as looks you like and can help people achieve. Include tips for trying a smoky eye or beachy waves at home, as well as your contact info for attracting new clients.

Culinary Instructor or Caterer

Anyone who has ever followed a recipe online knows they often sound simple…but the end result can differ greatly from the dish pictured. A culinary instructor can use Pinterest to find potential clients who are pinning ambitious recipes and may need a little help to actually cook their pinned cuisine. A caterer, baker or other culinary professional will also be tipped off to people looking for the types of food they specialize in. Create boards that showcase signature dishes or recipes, and share kitchen tips and tricks. Of course, make your expertise and contact info easy to find.

Every Other Business Owner or Social Media Manager

The key to using Pinterest in these industries, or as any type of business, is to make your expertise obvious through both original pinned content and repins. People are actively looking for ideas here, and many require someone to make those ideas reality. Show your skills, and lead people to the natural conclusion that you can help them achieve the inspiration they are pinning about. Pinterest is not a sales channel, but that doesn’t mean it can’t be a great place to drive leads.

2 Comments

  • [...] The visual nature of Pinterest makes it a hot spot for budding fashionistas. But not every trend looks good on every body, and some are hard to put together in a way that says “I read Vogue” as opposed to “I get dressed in the dark.” Enter the much needed services of a stylist or personal shopper. You can help steer these people toward figure-flattering pieces within their budget. Create boards for different body types, colors, trends, etc. Make it easy for them to take the first step toward seeing how helpful you are, and even easier to contact you to engage your services. Read full article via alisonzarrella.com [...]

  • [...] Looking to start your own Pinterest board for business? Check out this post on tips for creating a brand presence on Pinterest. [...]

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