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	<title>Alison Zarrella</title>
	<link>http://www.alisonzarrella.com</link>
	<description>Facebook, copywriting and social media marketing</description>
	<lastBuildDate>Mon, 13 Feb 2012 17:00:49 +0000</lastBuildDate>
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		<title>A Simple Trick For Responding More Directly to Fans on Facebook</title>
		<description><![CDATA[As your Facebook page grows, your fan comments and posts should increase. This keeps them engaged and helps boost your EdgeRank. It also provides a great customer service channel for you to provide real-time assistance and gather great feedback about the good (and the bad) of your company.
It goes without saying that you should be [...]]]></description>
		<link>http://www.alisonzarrella.com/a-simple-trick-for-responding-more-directly-to-fans-on-facebook.html</link>
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		<title>How To Get What You Want Out Of Facebook</title>
		<description><![CDATA[Almost every brand has a Facebook page these days, from the global chain to the single mom and pop grocery around the corner. But a surprising number of brands, both big and small, set up a Facebook page only to quickly abandon it as they become overwhelmed or unsure of what to do next.
Sound like [...]]]></description>
		<link>http://www.alisonzarrella.com/how-to-get-what-you-want-out-of-facebook.html</link>
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		<title>New Year’s Resolutions for Social Media Marketers</title>
		<description><![CDATA[Happy New Year! As we usher in 2012, I’d like to suggest a few resolutions  for social media marketers. These 3 simple suggestions will make you a  better social media user and help you kick off 2012 with, if not a new,  at least slightly improved, social media strategy. Cheers!
Allow Facebook Page [...]]]></description>
		<link>http://www.alisonzarrella.com/new-year%e2%80%99s-resolutions-for-social-media-marketers.html</link>
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		<title>Take It From Cyber Monday: Gimmicks Work</title>
		<description><![CDATA[Now  that the holiday shopping hoopla has died down (anybody get anything  good?) it’s time to look back at what we can learn from Black Friday,  Cyber Monday and now, Small Business Saturday. Besides where to score a  flat screen for 70% off.
There  are a lot of social media marketing [...]]]></description>
		<link>http://www.alisonzarrella.com/take-it-from-cyber-monday-gimmicks-work.html</link>
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		<title>Top 10 Facebook Marketing Tips</title>
		<description><![CDATA[Facebook is a major factor for marketers these days. Nearly every brand has a page, but not all pages are created equal. Facebook is a highly competitive market where you are vying for the attention of fans who have, on average, 130 friends and have liked 90 or more pages. Once they&#8217;ve liked your page, [...]]]></description>
		<link>http://www.alisonzarrella.com/top-10-facebook-marketing-tips.html</link>
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		<title>Creating Social Content to Build Engagement</title>
		<description><![CDATA[A Facebook content strategy is essential for any brand looking to succeed on the social network. As more and more people (and brands) join the site, having a relevant and engaging presence becomes a necessary part of any social media marketing strategy. But when you are competing with not only other brands, but friends and [...]]]></description>
		<link>http://www.alisonzarrella.com/creating-social-content-to-build-engagement.html</link>
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		<title>How To Find Mutual Friends With The New Facebook Layout</title>
		<description><![CDATA[I&#8217;ll admit it: I&#8217;m a bit of a Facebook stalker. And while the new Facebook layout took some getting used to in general, what really through me for a loop were changes to some seemingly small, yet very important, features. In particular, the ability to view mutual friends when browsing through profiles.
You used to be [...]]]></description>
		<link>http://www.alisonzarrella.com/how-to-find-mutual-friends-with-the-new-facebook-layout.html</link>
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		<title>Non-Friends Can Now Tag You On Facebook</title>
		<description><![CDATA[Facebook has opened up the site even more. In an attempt to build networks and increase the connectivity (and therefore advertising power) of the site, Facebook is now allowing non-friends to tag people in posts. Previously users could tag current friends and pages they &#8220;liked&#8221; in posts. But until now, the site had limited most [...]]]></description>
		<link>http://www.alisonzarrella.com/non-friends-can-now-tag-you-on-facebook.html</link>
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		<title>Update Your Profile to Match Facebook Changes</title>
		<description><![CDATA[Do you remember back in grade school, when you had fire drills and got to miss a precious few minutes of class? It was always followed by the teacher explaining that we should test the smoke detectors at home and replace the batteries whenever we changed the clocks. Good advice to this day, but the [...]]]></description>
		<link>http://www.alisonzarrella.com/update-your-profile-to-match-facebook-changes.html</link>
			</item>
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		<title>How to Get Started With a Job In Social Media</title>
		<description><![CDATA[Social Media is a relatively new facet of marketing. Actual jobs in the industry are an even newer concept. And so for many people planning their social media career path, it can be hard to figure out where to put your foot in the door. My (admittedly twisty) road is by no means a recipe [...]]]></description>
		<link>http://www.alisonzarrella.com/starting-out-in-social-media.html</link>
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