Facebook Marketing Lessons from Buffy: The Spike Principle

Thursday, 21 October 2010

I’ve been a Buffy the Vampire Slayer fan since middle school. I was always Team Angel, but  I recently rediscovered my favorite TV series of all time, and I’ve noticed a few things.

One, Spike is way cooler and a much better fit for Buffy. (Don’t even get me started on Riley; he was just annoying.) And two, there are a lot of life lessons in Buffy. Sure, I remember my mom trying to teach me about the evil nature of boys when Angel lost his soul. But there’s more than that.

The show was the eptiome of a cult classic and has a huge following, even seven years after it ended. In the end, it’s the Buffy-fandom we can learn the most from. Especially when it comes to Facebook marketing. Here’s the first lesson.

Give ‘Em What They Want

Spike was originally slotted to be just one season of the big bad. But fans loved him, and he became a series regular. In fact, even the term “big bad” came form the fans and was eventually adopted for use on the show. Joss Whedon knew how to give the fans what they wanted, often adopting fan phrases for use on the show. And that’s why people still meet, online and off, to talk about the show.

Crowdsource Your Content

On Facebook, fans need to guide the action. Let people use your brand as they will. Check the pulse of your target market and talk about your brand, as well as industry-related or interesting articles. Exclusive information, deals or events are always good, too.

Take the advice of your Page Members, and use it to your advantage. Really listen to feedback and suggestions for future content ideas. The questions, comments and yes, even complaints, will often lead you to create some of the best content or contests you never would have though of without your Page Members. Above all else, give them what they want. Otherwise, what are you doing there?

1 Comment

  • We are of the same heart and mind. I too feel Spike was a better fit for Buffy than Angel, and hello! He gave his life to save her (ok and the world but he did it for Buffy).

    Nice tie in of BTVS and Facebook Marketing.

    Comment by Mel Gallant — October 21, 2010 @ 8:50 am

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