Buffy’s favorite bad girl, Faith, opened the slayer’s eyes to the way the world really works. Or, Faith’s world, at least. Always rough around the edges, Faith quickly embraced her inner bad girl after accidentally killing a regular human. A few jobs for the evil undead mayor later and Faith was officially part of Season 3’s big bad, just a handful of episodes after fighting alongside Buffy.
Faith never trusted people, good or bad, and was quick to switch sides when a better opportunity appeared. After reforming for good, she even jumped ship to appear on the Buffy the Vampire Slayer spinoff, Angel. She’s scrappy, and always on the lookout for her next opportunity…or threat. Faith remembers where she’s been, but she doesn’t live in the past and is always ready for her next adventure. When it comes to Facebook, that’s an important skill to remember.
Keep Your Options Open
While I adore Facebook and encourage you to devote significant resources to a Facebook marketing and content strategy, it’s not the answer to everything. Facebook can do a lot of things, but for most businesses it won’t replace a website, email list and advertising in one. Yes, you can post content directly to Facebook with a tab structure, message Page members just like an email list, even sell items with an e-commerce application. But Facebook isn’t ready to be your only web solution, and you’re probably not ready to give up on your existing channels. Get excited and try new things on Facebook, but don’t ignore other marketing efforts that have been working for you all along.
Connect all your sites with automated applications to keep a steady stream of new content coming. RSS feed applications can post to your wall, as well as a custom tab for longer reading within Facebook. And don’t be afraid to use your email list, blog and websites to push to your Facebook Page, and vice versa. Run joint promotions that stretch across platforms to maximize brand equity and create synergy across all marketing materials. There’s no harm in messaging people twice, as long as you switch up the way you present information. You’ll increase their chance of taking action, while saving yourself from missing out on fans who haven’t “liked” your Page yet.