Facebook Marketing Lessons from Buffy: The Cordelia Principle

Friday, 29 October 2010

Ah, Cordelia. The girl every Buffy fan loves to hate. An unwilling (and unwitting) member of the Scooby Gang, Cordelia’s biggest concern was whether a vampire attack would break a nail, not a neck. But while it pains me to say it, even she has a lesson or two to teach about Facebook marketing. And no matter how many teeny-bopper vampire shows get picked up, Joss Whedon’s Buffy the Vampire Slayer remains a fan favorite. Many of his “rules” about vampires have been taken as truth on these shows as well, and True Blood bears striking resemblance to Buffy in many of its plotlines.

Cordelia’s main goal in high school was to remain popular and maintain a loyal following of friends she later referred to as “sheep.” She was constantly complaining about people stealing her look or copying her style, but she really loved the attention and enjoyed being seen as a trendsetter. (Those outfits may look lame now, but they were cool back then. I swear.) Her best advice? Keep doing what you’re doing, no matter who copies you.

Imitation is Flattery (Really)

Everyone says it, but it’s true. Imitation is the sincerest form of flattery. And while your first instinct may be to freak out and change your marketing strategy when it seems like a competitor is copying you, don’t. Don’t cave, and don’t be afraid of copycats. Don’t stress over Community Pages, User Groups or other uses of your brand name. You can’t shut them all down, and it will only look petty if you try.

Keep Your Cool With Copycats

Spend more time on your Page marketing and you will outrank and out perform copycat Pages. At the end of the day, it will be clear which one is official. Focusing on making your Page better will clearly prove you are better than any fake pages. As for the copycats, seeing who is impersonating you or creating fan-based content can help demonstrate some of your best brand evangelists. Check out what these copycats are doing to see if they have a legitimate criticism or idea, but don’t dwell on them. Spend more productive energy on the thing you can control: your official Page.

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