Facebook Marketing Lessons from Buffy: The Buffy Principle

Thursday, 16 December 2010

Last, but certainly not least, is the Buffster herself. Buffy never ran out of new ways to save the world and was full of all kinds of (often almost illogical) ideas on how to battle demons. But she got it done. Take Glory for instance, Season 5’s Big Bad. Buffy tried hardcore fighting, witchcraft, a robot and a giant hammer before finally jumping into an inter-dimensional portal to save the world…while Giles killed Glory’s other (human) half.

Of course, that combination also killed Buffy, at least for the time being. But as we later find out, she was happy and peaceful in death, knowing her friends were safe. And this wasn’t the first time that Buffy hit the road when things got tough. She moved to LA after having to kill Angel, and Sarah Michelle Gellar was a key player in ending the show after Season 7. She has stated that she wanted to go out while Buffy the Vampire Slayer was on top, and they did. Learn from both Buffy and Sarah, and try something new. But be ready to give it up, too.

See What Works (or Not)

Social media moves fast, particularly on a busy Facebook Page Wall or Newsfeed. And this makes it the perfect testing ground for new or more risky ideas. Your biggest brand advocates are usually the ones on Facebook. If someone has “liked” your Page and opted in to receive updates from your company alongside their best friend, they must really like you. So you know if they don’t like something, there’s a good chance it’s the wrong way to go. Your biggest haters may be here as well, and have “liked” you in order to voice a concern or criticism. Feedback from them is crucial as well.

Know When to Let Go

Something’s not working? Ditch it. Facebook moves fast, and you’ve got to keep up. Don’t be afraid to try new things, but be ready to switch tactics if something’s not working. Respond to negative backlash—to a point. But know when enough is enough. Social media can be fickle, and you need to be prepared to walk away from an idea. Take a cue from Buffy and get out while the getting is good.

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