Facebook Feature: Pages To Watch

Thursday, 27 February 2014

Score one for the little guys: Facebook’s “Pages To Watch” is a helpful competitive analysis tool that allows you to track the competition using Facebook Insights. Currently only available for pages with 10,000 likes or less, it shows you how you stack up against up to 5 competitors, as seen below.

To use, open the Admin Panel of your Facebook Page. If it’s active for your Page (and it should be for any page under 10,000 likes) you will see the middle bottom box with the option to add Pages. Simply type the name of a competitor to search for their Page and start tracking! You’ll be able to see how these pages are growing, as well as receive an alert when their posts perform well and engagement increases.

No word on if/when this will be added to larger pages, but let’s hope so. I’ll update as more information becomes available.

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