Facebook Feature: Call-To-Action Buttons

Tuesday, 04 March 2014

If you’re looking to improve conversions on Facebook, your time has come. Facebook recently rolled out CTA buttons on promoted posts, for both Power Editor and Ads Manager. To add one to your post, simply start creating an unpublished post. Here’s how it looks in Power Editor:

Easy enough. Then just add to your campaign, set your targeting and your CTA-enabled Facebook post will be shown in the Newsfeed in no time. Here’s an example of a Facebook Call To Action button in an actual ad I was targeted with:

Have you tried one of these posts yet? What do you think? Share your thoughts in the comments below.

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