Creating Social Content to Build Engagement

Tuesday, 08 November 2011

A Facebook content strategy is essential for any brand looking to succeed on the social network. As more and more people (and brands) join the site, having a relevant and engaging presence becomes a necessary part of any social media marketing strategy. But when you are competing with not only other brands, but friends and family as well, it is important to plan your posts and remember that each piece of content should work towards achieving one or more goals.

The deck below outlines the basics for building a social media marketing content calendar and developing posts that build engagement and interaction on Facebook. Here are a few tips to get you started, but flip through the presentation for some great examples of brands that are rocking it in social media.

Tips For Creating Engaging Facebook Content

  • Make sure they “like” you and convert visitors into fans with a Reveal Tab.
  • Keep it exclusive and encourage repeat visits by offering something only to fans.
  • Crowdsource your content by listening to feedback to build your strategy.
  • Create content for comments to increase interaction and boost visibility.
  • Brand your updates for easier recognition and engagement in the Newsfeed.
  • Be predictable and create patterns and themes for your content.
  • Forget the hard sell and write interesting posts that persuade fans to buy.
  • Cross-promote content for maximum reach. Don’t forget your blog or website.
  • Automate some stuff for easier management, but always monitor your Page.
  • Build a content calendar to plan your posts in advance, and stick to it.

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