Consulting

I’m available for social media and copywriting consulting in a variety of capacities. Want to know more? Give me a shout at alison@alisonzarrella.com.

A-to-Z Creative Development

There is a wealth of information on the internet–but you have to know how to find it. I will help you develop an original, authentic voice through content curation and development specifically tailored for your industry, brand and audience interest.

Content Strategy

The basis of any good marketing strategy, particularly in social media, is content. I’ll work with you to brainstorm ideas and write content for emails, blog posts, landing pages, ad units, Facebook updates, Tweets and other social media posts. I can help you determine the best voice for your brand, how often to message people and where the best places are for your content to appear.

Social Media Strategy

Before you enter into the social media playing field, it’s important to know what your goals are. I can help you determine the best social sites for your brand, including Facebook, Twitter, LinkedIn, YouTube, Pinterest, Foursquare, Instagram and more. We’ll discuss what your brand can provide to fans, your strategy for interacting in social media, and how to monitor your brand and respond to followers.

Social Customer Service Plans

Social media has revolutionized the way consumers approach customer service, creating countless new portals for them to connect with brands. Learn how to develop a social media customer service strategy, crisis communications plan, pre-approved messaging and tactics for responding to any customer service inquiries via social media, as well as analytics and tracking for real-time reporting.

Copywriting

Diving further than a content strategy, I work with you on an ongoing basis to develop copy for any web or print initiatives. Through website and blog copy optimized for search, to email and direct mail marketing, banner ads and more, your brand will have a cohesive feel across all communications.

Facebook Plans

There are many moving pieces to a Facebook Page, and questions abound for those just starting out in Facebook marketing. (Do I need a Page? Can I use a Group?) I’ll guide you through the process of setting up, optimizing, designing and monitoring a Facebook Page, as well as develop content and promotion ideas. You can then execute the plan on your own, or I can continue to work with you.

Social Execution

Strategy and planning only get you so far. Once you know what your goals are in social media, it’s time to dive in. If you’re unfamiliar with the terrain, don’t have the time to dedicate to monitoring a Facebook Page or managing a promotion, or just want an extra hand to get you started, I can help you turn your social media ideas into reality.

Social Media Training

Everyone needs a little help sometimes. Whether you want to train your team, brush up on your own social media skills or prepare to take some of your social media initiatives in-house, I can help you get there. We’ll cover all aspects of social media marketing, including monitoring, promotion and content creation, as well as specific tactics and ideas for your brand or industry.