Consulting

I’m available for social media and copywriting consulting in a variety of capacities. Want to know more? Give me a shout at alison@alisonzarrella.com.

Content Strategy

The basis of any good marketing strategy, particularly in social media, is content. I’ll work with you to brainstorm ideas and write content for emails, blog posts, landing pages, ad units and social media posts. I can help you determine the best voice for your brand, how often to message people and where the best places are for your content to appear.

Copywriting

Diving further than a content strategy, I can work with you on an ongoing basis to develop copy for any web or print initiatives. Through website and blog copy, email and direct mail marketing, banner ads and more, your brand will have a cohesive feel across all communications. We can also work to optimize any of your webpages for search engines using search engine optimization copywriting techniques.

Social Media Strategy

Before you enter into the social media playing field, it’s important to know what your goals are. I can help you determine the best social sites for your brand, including Facebook, Twitter, LinkedIn, YouTube, Flickr and more. We’ll discuss what your brand can provide to fans, your strategy for interacting in social media, and the best way to monitor your brand and respond to fans.

Facebook Plans

There are many moving pieces to a Facebook Page, and questions abound for those just starting out in Facebook marketing. (Do I need a Page? Can I use a Group?) I’ll guide you through the process of setting up, optimizing, designing and monitoring a Facebook Page, as well as develop content and promotion ideas. You can then execute the plan on your own, or I can continue to work with you.

Social Execution

Strategy and planning only get you so far. Once you know what your goals are in social media, it’s time to dive in. If you’re unfamiliar with the terrain, don’t have the time to dedicate to monitoring a Facebook Page or managing a promotion, or just want an extra hand to get you started, I can help you turn your social media ideas into reality.

Social Media Training

Everyone needs a little help sometimes. Whether you want to train your team, brush up on your own social media skills or prepare to take some of your social media initiatives in-house, I can help you get there. We’ll cover the basics of social media marketing, monitoring and promotion, as well as specific tactics and ideas for your brand or industry.