About

Alison (Driscoll) Zarrella is an interactive copywriter and social media strategist with a background in advertising and marketing. She has worked with a wide variety of clients ranging from small, local businesses to international brands and is the co-author of  “The Facebook Marketing Book” from O’Reilly. She currently works as a social media manager in Las Vegas while running her own social media consultancy.

A self-described social media fashionista and advertising junkie, Alison enjoys writing about anything and everything, but especially geek fashion, lip gloss and cool new stuff online. She dispenses humor and advice about copywriting, Facebook, internet marketing and social media news here on her blog, AlisonZarrella.com, as well as on Twitter and Facebook.

Alison holds a Bachelors of Science in Advertising from Boston University’s College of Communications and has contributed to the Mashable social media blog. A self-proclaimed Facebook fanatic, Alison has often been featured on radio interviews and university guest lectures as a social media expert. She is also a frequent conference speaker, appearing at such events as Pubcon Vegas and Pubcon South, SXSW Interactive and more. Alison spends her days explaining Facebook and Twitter to clients and colleagues while occasionally shopping online.

Alison attended Boston University’s College of Communications (COM) and graduated in 2006 with a Bachelors of Science in Communications. She specialized in Advertising, with a focus on copywriting. She also minored in Psychology because it seemed like a good way to get into the minds of her target audiences, and, well, who doesn’t study Psych in college?

While at BU, Alison was a member of the Gamma Phi Beta sorority and served as their Public Relations Vice President, where she was in charge of creating buzz around their name on campus and planning recruitment events.

After graduation, Alison stumbled into the world of internet marketing and has never looked back. She has worked as  for clients ranging from small, local businesses to big name brands such as Holiday Inn, InterContinental Hotels Group, Tide, Always, General Motors, Samsung, Buick, Zipcar and more.

If you would like to talk about blogging, social media, the internet, shopping or lipgloss, add her on LinkedIn or Facebook and start following @alison on Twitter. Alison is also available for consulting and copywriting services. Want to talk more? Email her at alison@alisonzarrella.com.