5 Key Features of Facebook Timeline for Pages

Tuesday, 06 March 2012

By now you’re probably well aware that Facebook has released some major changes to brand pages. But there is a lot of information out their about it, which can be a bit overwhelming. So here are the top five things you need to know about the new Facebook Timeline Pages for brands. I’ll go more in depth on some of these features later, but for now, this will give you an idea of what you’re dealing with. This will help you start designing a cover photo, building content or milestones for the new Wall and updating your tabs. (You might also want to check out Facebook’s official guide to the new pages.)

Large Cover Photo

Measuring 851 x 351 pixels, the new cover photo provides a space to brand your page. It is a new user’s first look at you, as the Wall is now the default landing page for all visitors. This space cannot be promotional or have any calls to action (like “book now” or “like us today”). Think about how you can make this cover photo tie in with other campaigns or promotions.

No Default Tab, Wider App Display

The default landing page for all pages is now the Wall. So while you can still require users to “like” the page before entering a contest or viewing content on a tab, you have to drive to that tab specifically (with an ad, direct link, etc.), as they will land on the Wall from general search.

Tabs are still available for use, but Facebook has renamed “tabs” to “apps.” These are now viewed at the top of the page. Only four can be shown at once, with one being photos. An additional four (one of which is total “likes”) can be viewed by clicking “more.”

The app width has been widened to 810 pixels (up 300 px from 510 px before). This provides a richer, full display for content that feels more like a website.

2 Column Post Display

Status updates have not changed much, except for their placement. Updates still post in reverse chronological order, but they zig zag across the page. Other actions taken by the page are also shown, as well as the individual user’s friends who also like the page. Photos are also given a larger display.

Pinned Posts

As seen above, pages also now have the ability to “pin” a post to the top of the page. This post stretches across both columns and is featured prominently when users visit the page. This is useful for creating a “landing spot” for an ad, highlighting news or offers, as well as placing call to action not allowed in cover photos.

Milestones

In keeping with the timeline theme, pages can now create more impactful posts in the form of milestones. These are centered around specific dates, such as opening, sales, new locations, events, etc. This becomes very useful in many industries, such as highlighting upcoming concerts, new menus, in-store sales, etc. This also breaks up the Timeline and makes it more visually appealing, which gets fans to stick around on the page longer.

Have you switched over to the new Facebook Timeline for pages yet? What do you think? Let me know in the comments below!

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