3 Reasons Why You Need a Facebook Page

Sunday, 21 February 2010

I tell everyone–clients, friends, family, random strangers, you name it–that they need a Facebook Page. All the time. I’ve done blog posts on it, PubCon presentations with standing room only, internal meetings at work. Some people get it; others seem convinced that Facebook, and the rest of social media, is just a passing fad, and that a website alone will serve them well for years to come.

Facebook Page Now = Website 10 Years Ago

Wake up call: it won’t. You need a Facebook Page, and you need it now. A Facebook Page today is quickly becoming like a website 10 years ago; it looks strange when you don’t have one. Your competitors are on Facebook, so you should be too– at the very least to keep up, and hopefully do them one better. There are potential customers out there who prefer Facebook to “the general web,” and you need to reach them. Facebook also allows you to reach the friends of these potential customers. Getting the picture?

Increased Search Presence

Then there are the benefits outside of Facebook. Search engines index social sites like Facebook, so a well-optimized Facebook Page will give you another listing in search results for your company and related industry or service terms. Google and Bing also pull real-time search results from Facebook, so status updates and other timely content could put you on the first page of a SERP. So even if you want to dismiss Facebook as a fad in itself, there are extensions of the site that I think anyone would agree are very useful.

More Loyal Customers

Now a new study from Rice University has found that Facebook Fans are more loyal customers, bringing in more business and more new customers. As their report shows, “Facebook changed customer behavior for the better.”  And All Facebook, a popular blog on–you guessed it–all things Facebook, has some statistics on the volume of potential customers and fans on Facebook, as well as the popularity of Facebook Pages:

Facebook now has more than 400 million users, 200 million of which login to the site on a daily basis. In addition to this the social networking powerhouse has more than 3 million active pages, out of which 1.5 million are of local businesses. These 3 million active pages have more than 5.3 billion fans. In short, Facebook Pages have become the center of the Facebook marketing ecosystem.

How to Get Started

Whatever kind of business you have, I urge you to start a Facebook Page. Go slow; start by taking existing content from your site and fitting it to Facebook. Take advantage of the many free apps and online tutorials that will help you build a Page at your own pace. And treat a Facebook Page like an extension of your website; don’t get sloppy because it’s “just Facebook.”

2 Comments

  • Another great post Alison,

    Social media and its integration into online and offline campaigns is absolutely instrumental to the long-term success of every company, small or large. The “Average user spends more than 55 minutes per day on Facebook”, that’s 334 hours a year!! Getting in front of this audience has never been as cost-effective or easy as it is today.

    Create a great page on FB, create something viral that drives towards it and then drive to your site from there.

    Comment by Morgan Chemij — February 24, 2010 @ 3:35 pm
  • I’m with you about the important of a fan page, but I don’t think EVERYBODY must have a fan page.

    Hey, I now that you should be there with people are, but remember that a fan page isn’t yours, it’s facebook’s.

    I prefer to tell my people. Use your fan page to create a relation with your tribe, but sell them in your own page.

    Comment by Pablo (OtakuPahp) — May 11, 2010 @ 3:31 pm

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