Storytelling Through Social Snapshots

Tuesday, 08 August 2017

Apple’s first foray into social media is, unsurprisingly, not what you’d expect. The tech giant has famously shied away any type of social media presence, relying entirely on stark advertising heavy on white space, and word of mouth. Everyone speculates on new products and releases, lining up for a chance to be the first to buy a new gadget at full retail price. Unboxing videos rack up views for the brand, no marketing budget required. But now, Apple is on Instagram.

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