The Self-Serve Social Media Revolution

Tuesday, 23 February 2016

With new social media sites joining the internet ranks every day, existing sites have to evolve. A series of recent announcements from major players prove that for many, the key to consumers’ hearts lies in self-serve functionality and greater account flexibility.

Instagram added the ability for users to load up to 5 accounts into their app and seamlessly switch back and forth without logging in and out, thrilling social media managers everywhere.

Facebook also unveiled new account-sharing functionality for Messenger, allowing multiple accounts on one Android device.

Not to be outdone, Snapchat launched Geofilters for all, putting location-based customization in the palm of any brand’s hand.

How will you (or your brand) take advantage of these new features?

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