Facebook Increases Instagram Integration

Tuesday, 20 May 2014

Following Facebook’s acquisition of Instagram, the social network began making changes to the photo app to bring it more in line with Facebook’s policies. One of their latest moves was to replace location data from Foursquare with their own system, Facebook check-ins. This doesn’t change much for the user within the Instagram app, but on Facebook itself it can have a big impact for both users and brands.

When a user tags their location in a photo and shares it to Facebook, it creates a link to that location’s Brand Page. If the brand allows users to post on their wall, it also displays the photo on the Page, in the “Posts By Others” section. The good news? Brands are getting a lot more organic presence in the Newsfeed and connecting with friends of fans. The bad news? They may not know the content of the photos being shared on their Page.

Take a look at a small sample of photos from TD Garden’s Page, where the Bruins play hockey. There’s nothing objectionable about these pictures, but we can’t be sure what may have been posted following their loss and since deleted by the Page Admin.

Even if every image posted is brand appropriate, there’s still a lot more content for Admins to monitor and moderate. Prepare your Page by visiting Edit Page>Edit Settings>Posting Ability/Post Visibility from the Admin section of your Page, shown below.

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And the award for most ridiculous salesperson goes to…

Thursday, 15 May 2014

This guy, hands down. But points for spelling my name right at least.

Eaten by alligators or just plain swamped?

Hi Alison,

I’ve attempted to reach you, but I’ve had no success. Either you’ve been eaten by alligators or you’re just plain swamped!
If you have been eaten by alligators, my deepest sympathy goes out to your family members. Or one of the following is more likely to have happened. I hate to keep pestering you, but I’d like to express my desire to chat with you about advocate marketing. Please pick one response and let me know what our next step should be.
____ Yes, I’ve been eaten by alligators. Please send flowers.
____ No, I haven’t been eaten by alligators, but you may wish I had been, because I have decided I have no interest in <redacted>. Sorry, you’re sunk.
____ Yes, I have some interest, but here are my challenges:
____ Yes, I have some interest. Let’s get together. Here are a few times I have for an intro call:
____ You really need to be sending these emails to: ________________
____ Other:

Greatly appreciated!

<name redacted to protect the guilty>

First of all, this is the cheesiest email I’ve ever received. Second, it’s not even original cheese! He completely stole it. And finally, his previous correspondence didn’t offer any reason to get in touch with him or ask for a follow up. Not to mention that the funny tone he was striving for left me annoyed and more confused than before.

Sales is tough. I get it. But when you have to resort to misleading subject lines (“quick question for you..” ring a bell for anyone?) or lame jokes, you might want to rethink your strategy.

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