5 Tips for Surviving Black Friday

Thursday, 21 November 2013

It’s almost here! The biggest shopping day of the year is nearly upon us. Are you ready? Here are my five tips for scoring great deals without sacrificing your sanity. With over a decade of Black Friday experience, I’ve learned how to make the most of this morning, taking advantage of everything from smartphone apps to comfy shoes.

Get Connected

Like the stores you want to hit on Facebook, and follow them on Twitter. Create a Twitter list or a custom timeline for quick viewing in store. Follow on Instagram and Pinterest for pics of great buys.

Pin A Wishlist

Create a Pinterest wishlist of all your must-buy items, as well as mood boards for gifts you haven’t quite decided on. This will help you narrow your focus and prevent unneccessary impulse buys. Everything you need will be right at hand and easy to visualize, instead of just a long list of words.

Load Up Your Phone

Download apps before you leave to avoid draining your battery and waiting for accounts to sync. Include coupon apps, loyalty cards and Pinterest, to keep track of your wishlist. (Be sure to check it twice!) Foursquare will also help you look for nearby deals.

Keep Smiling

Yes, you got up early and had to fight for a parking space. But that cashier behind the counter? She got up a lot earlier and has to fight to catch a 5 minute break from the shopping frenzy. Be polite. It may even help you score an extra coupon. If so? Pay it forward and gift a discount you’re not using to someone behind you in line.

Have A Gameplan

It’s a marathon, not a sprint. Map out a plan of attack for large items like TVs, or sellout risks like deep discounts on jewelry. Got a long list? Consider a rolling suitcase to keep your arms from tiring. Bring snacks, and dress for crowded, overheated stores, not the brisk walk from the parking lot.

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What A Brand Should Be In Social Media

Sunday, 17 November 2013

I saw this reply from Zappos on their Facebook page and thought it was too good to share. This is what a brand should be in social media, always.

Their reply is just perfect. They must get tons of off-topic questions not directly related to the buying experience. And there’s really no great way to answer this question, as they might not know the answer, or want to guide this woman in the wrong direction. Their response is sincere and authentic, heartfelt and comforting. It inspires me to develop strong brand voices, and I hope it does for you too.

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Getting In The Holiday Spirit

Wednesday, 13 November 2013

‘Tis the season…to start shopping. This holiday, retailers are upping their game with all sorts of new promotions. One that stuck out for me? Pinterest, asking people to help them create content for a Holiday Gift Guide.

The catch? It’s not even a contest! No prize, just the chance to be featured and maybe gain some new followers. It’s a great idea, but seems like they could have paired with a major brand like Amazon or Zappos for some added oomph. The good news? You could easily execute a similar, brand-specific campaign where you ask customers to create guides from your site only, then select a winner to receive their guide free, plus a discount on items feature to everyone else. Get those creative juices flowing–Santa Claus is coming to town.

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