You heard it here first: the New England Patriots will beat the Baltimore Ravens. In fact, they already are, if you look at social media as an indicator. I’m not talking about fan posts or ReTweets; I’m talking about the brand power of The Patriots. Let me break it down for you.
The Patriots put social media front and center on Patriots.com, making it easy for fans to connect on all kinds of sites.
The Ravens bury their social icons on the bottom of their site, and only include Facebook and Twitter.
Within minutes of winning their game, The Patriots Facebook page was updated with score graphics and a new header image in preparation for Sunday’s game. They also have nearly 4 million likes, more than 3 times the number of fans Baltimore’s page has.
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