How To Navigate Black Friday Deals From Facebook

Tuesday, 20 November 2012

While the idea of Black Friday has been around for awhile, it’s gotten a lot more high-tech in recent years, even spawning a new “holiday,” Cyber Monday. As a diehard Black Friday-er (my mom and I are up at 5am every year, no matter what), I love the excitement and festive atmosphere at the malls the day after Thanksgiving. We go for the experience more than the deals. But over the years, social media has made some subtle changes to the way shoppers approach Black Friday sales. Coupons are still clipped, but they’re also scanned from a smartphone.

Facebook plays a big part in the shift toward a more digital shopping experience. From price comparisons to store hours and maps, Facebook’s got it all, complete with handy sharing features, all in the palm of your hand. So how do you put all this information to use? Here’s my rundown of the top Facebook pages to “like” for Black Friday:

Amazon

View daily deals delivered right in the Newsfeed–keep an eye out for Facebook Offers, too.

Target

Play the Black Friday Sales game to guess products featured in the sale and reveal prices early.

Macy’s

Browse their photo album for a sneak peek at Black Friday deals, with more on the way.

Toys ‘R Us

Enter to win VIP treatment on Black Friday with a limo ride and exclusive shopping spree.

Kohl’s

Visualize your Black Friday shopping with their sneak preview photo album.

Best Buy

Get a sneak preview of sales first on Facebook, with more fan exclusives to come.

Walmart

Get the inside scoop on your local store, including sales and maps, as well as holiday layaway options.

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Facebook Cover Photos: How Often Do You Update?

Tuesday, 13 November 2012

As soon as Facebook unveiled cover photos, brands began creating apps to capitalize on this new real estate and spread their message to fans. Companies like Mountain Dew made it easy to be the first of your friends to have a cool cover photo design, provided you didn’t mind a little of their branding in there. Think of it like wearing a logo sweatshirt: everyone knows you’ve got the latest design from brand X, because it’s written all over your shirt.

Now, more and more brands are creating apps to help with profile design, particularly the cover photo. But is this a good way to go? Given that Facebook estimates over 90% of fans never return to a brand’s page after their first visit, interacting only within the Newsfeed, can we really expect the numbers to be that different for personal profiles? It seems to me that these apps are really for the single, end-user only and brands aren’t getting nearly as much reach as they might hope.

Yes, you can take advantage of the Newsfeed announcement, but I doubt it generates enough buzz to make these apps profitable. Remember the app tab from Facebook way back when? Once it became overrun with useless applications, Facebook scrapped the whole thing. My fear is that he MySpace-ification of the cover photo could backfire on us.

I’ve not seen any research on how often to change a Facebook cover photo. For me personally, I prefer to stick with one image for a long time. People get used to seeing that profile photo, and finding a good cover photo can be tough. I’ve only switched mine once, and I’m still not convinced it’s a keeper; my profile picture has been the same since I got married over 2 years ago.

For brands, I recommend updating the Facebook cover photo seasonally; anything else seems like overkill to me. But what do you think? How often do you update your cover photo, either on a personal profile or a page you manage?

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