New Facebook Post Targeting Features Now Available

Thursday, 30 August 2012

Facebook has rolled out new page targeting abilities, allowing brands to direct page posts to specific fans in their Newsfeed–for free. Facebook pages can now target fans by gender, age, relationship, education and interested in (romantically), in addition to the previous targeting options of language and location. facebook post targeting

AllFacebook reports that this feature is currently available to any page with 5,000 likes or more.

In Facebook’s own words, brand pages can now “Add gender, age, language and location targeting so the most relevant people see your posts in their news feeds. Your posts will still be visible to anyone who visits your Page, even if they are outside of your target audience.”

Unlike older regional posts that targeted location, Facebook is saying that now all fans will be able to see a targeted post on a page. Previously, geographically targeted posts were hidden from any fans not meeting the target criteria.

This is a big move for Facebook and a useful tool for brands. Just keep in mind that targeting capabilities are limited to user-provided information in their Facebook profile.

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Top Pinterest Boards for Frugal Fashion

Wednesday, 22 August 2012

It’s no secret that I am (mildly) obsessed with fashion and shopping. In fact, the only thing I like more than buying new clothes is scoring a great deal. Which is why I am in love with flash-sale sites. And it warms my little dork heart to see so many of them embracing social media and taking full advantage of the digital world we live in.

Case in point? Their awesome Pinterest boards that provide style advice and sneak peeks at new items. Follow ‘em all! Oh, and while you’re at it, don’t forget to follow me, too. Happy pinning!

Bluefly

Gilt

Hautelook

ideeli

Last Call

RueLaLa

Looking to start your own Pinterest board for business? Check out this post on tips for creating a brand presence on Pinterest.

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