Social Media Link Love: Friday, May 18

Friday, 18 May 2012

The internet is awesome. (Duh.) But sometimes there’s too much information to read it all. So here are a few of the articles or interesting factoids I liked over the week. To keep up to date on everything I find interesting, from social media to shopping and every cookie recipe in between, follow me on Twitter @Alison. But this link roundup will give you the highlights from the past week. Enjoy!

Google’s Story of Send Ever wonder where your email goes before it gets to a recipient? This fun video gives a behind the scenes look at Gmail’s email delivery system.

Twitter To Email Top Stories If you feel like you miss a lot of important tweets, fear not: Twitter is about to send top stores directly to your inbox.

Facebook Value Calculator Find out how much you’re worth to Facebook based on your connectivity, sharing activity and gaming propensity.

Facebook Timeline Increases Engagement lots of good news for page admins this week. Not only do the tried and true engagement tactics still work, but Timeline makes them even more effective.

Behind The Scenes With A Facebook Page Admin It’s easy to forget that there’s a real live person behind the keys of your favorite Facebook pages. See what they have to say.

The History of Facebook, Timeline Style It’s Facebook IPO day! Take a stroll through their history in this infographic that makes use of the new Timeline layout.

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Social Media Link Love: Friday, May 11

Thursday, 10 May 2012

The internet is awesome. (Duh.) But sometimes there’s too much information to read it all. So here are a few of the articles or interesting factoids I liked over the week. To keep up to date on everything I find interesting, from social media to shopping and every cookie recipe in between, follow me on Twitter @Alison. But this link roundup will give you the highlights from the past week. Enjoy!

Foursquare Creates More Searchable History I can’t be the only one who still loves Foursquare, right? Search your old check-ins to find that hole in the wall you checked into and forgot about.

Using Twitter Data to Map Emotions Geographically Ever wondered how happy, sad or sexual a city was, and what certain neighborhoods were feeling? Now you can find out!

How Social Media Is Integrated Into Retail Browsing your favorite store? You could soon see Facebook “likes” displayed on hangars as retailers bring online “likes” into the real world.

Geeky <3 Heart Ring I love dorky/geeky/gadget-y accessories. I also love hearts. This ring is the perfect mix of both and needs to join my jewelry box ASAP.

How Facebook’s Timeline Layout Affects Brand Content Now that the dust has settled around Facebook’s Timeline updates, it’s time to take advantage of these changes. Here’s how.

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How Facebook’s Timeline Layout Affects Brand Content

Monday, 07 May 2012

With 6 weeks or more of the Facebook Timeline layout for pages under most brands’ belts, it’s time to step back and take a look at what changes page administrators can make to get the most out of this new format. The first thing that comes to mind is the cover photo, and the fact that the wall is now the default landing page for everyone; no more automatically funneling new traffic to a reveal tab to coax a new “like” out of users. But these updates are only the beginning.

Eye tracking studies have shown that while on a brand’s page, Facebook users look at the cover photo longer than anything else. It makes sense; it’s at the top of the page and takes up a large chunk of real estate. So be sure it’s conveying the message and brand look/feel
that you want; consider it your page’s outfit for a first date. You want it to look good, but you also want fans to “like” your page, and that takes more than just a superficial connection based on the cover photo. That’s where content comes in.

Post Plenty of Content

After the cover photo, users spend a significant portion of their on-page time looking at the content on a brand’s wall. The dual columns allow them to take in more content at once, but it also can make it harder for certain posts to stick out. Take a look back at your last few weeks’ worth of updates and see what you eye is drawn to, and what you’re glossing over. You don’t want to cram too much info in your cover photo, and your wall posts are the next biggest opportunity for fan viewing.

Use Photos To Attract Attention

Clearly, pictures work well on Facebook. That’s been true for awhile, and the eye tracking studies, combined with Facebook’s higher EdgeRank weighting for photographic content as opposed to text based updates, provides an even greater incentive to get camera happy. Incorporate images into posts to draw a user’s eyes down your page’s wall, and to stand out in their Newsfeed. Remember, they have many other friends and brand connections for you to contend with; do whatever you can to stand out.

Pin Important Updates

One of the most useful content features of a Facebook Timeline brand page is the ability to “pin” a post to the top of the page. This ensures that this is the first piece of content that page visitors see on your wall, but also allows you to keep new content flowing in the Newsfeed. The pinned post remains at the top of the wall and new content displays in reverse chronological order below it. Try it out with your next contest or campaign; it’s a very simple but useful option.

Remember What Worked Before

The basics of Facebook content still apply: don’t talk too much, take a break from talking about yourself all the time, focus on engagement. Always keep in mind that your updates will be shown alongside a fan’s friends, family, coworkers, etc. You have a lot of competition on Facebook, and not just from the brands you might think. Real estate is at a premium in the Newsfeed, and most fans don’t visit your page very often. This makes content crucial to getting–and keeping–Facebook fans.

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Social Media Link Love: Friday, May 4

Thursday, 03 May 2012

The internet is awesome. (Duh.) But sometimes there’s too much information to read it all. So here are a few of the articles or interesting factoids I liked over the week. To keep up to date on everything I find interesting, from social media to shopping and every cookie recipe in between, follow me on Twitter @Alison. But this link roundup will give you the highlights from the past week. Enjoy!

TweetCharts Twitter Data Get a clear, easy to read picture of a word, phrase, username #hashtag or URL on Twitter with this new tool. (From yours truly’s husband, Dan Zarrella.)

Say “Happy Birthday” With a Gift Certificate on Facebook Forget a lame wall post. Give an actual gift through Facebook for your next buddy’s b-day…provided they meet the target demographic, of course.

How To Request Connections On LinkedIn It sounds simple, but everyone can use a refresher. These 5 tips will ensure your connection acceptance rate goes up.

How 7 Brands Are Using Facebook’s New Ad Tools Thinking of playing around with Facebook’s new paid tools and options? Get some inspiration from these pages.

Like/Dislike Stamps for Real Life I “like” a lot of stuff…but to be honest, I probably “dislike” a whole lot more! These stamps are perfect for real world situations where there’s no Facebook button around.

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