Managing and Monitoring a Page With Facebook Timeline

Wednesday, 28 March 2012

It’s coming. Facebook Timeline is scheduled to roll out to all brand pages tomorrow, March 30. Are you ready? Chances are, you think you’re prepared. But if you haven’t made the switch on your own time just yet, prepare for a few days of transition as you relearn how to best monitor and manage a Facebook page using Timeline.

The major changes are obvious (I covered the big ones in a previous post about Timeline) and mostly one-time switches. Add a wider photo, choose tab/app icons, back fill your milestones, etc. You can preview all these layout changes before you make the switch, or, better yet, create a test page where you can try new features out away from the public eye.

Responding to Fan Comments

However, there are some differences in Timeline that will be hard to notice until you’ve been using it for a few days as an admin on a live page. Monitoring, managing and responding to fan questions works a bit differently, and it’s not quite as intuitive as before. Take a look at the two pages below. The one on the left shows the old Facebook layout: fan comments post individually on the wall, making it easy to read, review and respond as necessary. In the new layout, shown on the right, fan comments are clustered in a box in the right hand column. You’ll have to click to expand and read or respond to these now.

You can also use the Admin Panel to alert you to new activity, but it still takes more clicks than before. The up side? Negative comments are now harder for other people to find. They are much more likely to read your content than they are to click that little box and see what someone else posted about you. Still, you should be responding to those comments, even if they aren’t as visible as before. It’s easy to forget that box is there, but make sure to check on your fans throughout the day and respond as needed.

Have you switched to Timeline? share what you like (or dislike) in the comments below!

Comments (3) Read More >

5 Key Features of Facebook Timeline for Pages

Tuesday, 06 March 2012

By now you’re probably well aware that Facebook has released some major changes to brand pages. But there is a lot of information out their about it, which can be a bit overwhelming. So here are the top five things you need to know about the new Facebook Timeline Pages for brands. I’ll go more in depth on some of these features later, but for now, this will give you an idea of what you’re dealing with. This will help you start designing a cover photo, building content or milestones for the new Wall and updating your tabs. (You might also want to check out Facebook’s official guide to the new pages.)

Large Cover Photo

Measuring 851 x 351 pixels, the new cover photo provides a space to brand your page. It is a new user’s first look at you, as the Wall is now the default landing page for all visitors. This space cannot be promotional or have any calls to action (like “book now” or “like us today”). Think about how you can make this cover photo tie in with other campaigns or promotions.

Comments (4) Read More >