New Year’s Resolutions for Social Media Marketers

Monday, 02 January 2012

Happy New Year! As we usher in 2012, I’d like to suggest a few resolutions for social media marketers. These 3 simple suggestions will make you a better social media user and help you kick off 2012 with, if not a new, at least slightly improved, social media strategy. Cheers!

Allow Facebook Page Comments

By now, most brands have joined the Facebook bandwagon and created a page. But as they deal with the realities of the good (and bad) of having such open and public communications with both fans and foes, a few have decided to take a step back and use social media as a broadcast platform rather than a two-way communication channel. It sounds like a good idea: lock down the Facebook page comments and get your content out there, without having to deal with messy complaints. Wrong.

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