Take It From Cyber Monday: Gimmicks Work

Tuesday, 06 December 2011

Now that the holiday shopping hoopla has died down (anybody get anything good?) it’s time to look back at what we can learn from Black Friday, Cyber Monday and now, Small Business Saturday. Besides where to score a flat screen for 70% off.

There are a lot of social media marketing lessons wrapped up in the official kick-off to the holiday season. And I don’t just mean the obvious “post deals on Facebook and Twitter.” The very nature of the holiday shopping weekend is based on some tried and true marketing principles that can–and should–be applied to social media marketing all year round.

Create a Hook

This whole whirlwind weekend of retail therapy started with Black Friday. As online shopping became a bigger and bigger facet of our day-to-day, etailers jumped to get on the bandwagon, while brick and mortars upped the ante with different in-store and online-only offers. The Black Friday and Cyber Monday monikers stuck, creating ad campaigns and trending topics for themselves. Now, people look forward to it every year. And it just keeps getting bigger. Think about how you could do that yourself on your social channels. Create branded or themed posts that recur week after week and keep people coming back.

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