Wednesday, 09 November 2011
Facebook is a major factor for marketers these days. Nearly every brand has a page, but not all pages are created equal. Facebook is a highly competitive market where you are vying for the attention of fans who have, on average, 130 friends and have liked 90 or more pages. Once they’ve liked your page, you need to be contributing to their community and giving them reasons to stay connected to you.
The deck below outlines the basics for a successful Facebook marketing campaign. Here are a few tips to get you started, but flip through the presentation for real examples of campaigns, promotions and content on Facebook.
10 Facebook Marketing Tips
- Give ‘em what they want by crowdsourcing content and listening to feedback.
- Focus on engagement: make sure they like you and aim for more post comments.
- Pick a pattern and create predictable themes to brand your content.
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- Don’t push, persuade fans. A hard sell doesn’t work; you need interesting posts.
Tuesday, 08 November 2011
A Facebook content strategy is essential for any brand looking to succeed on the social network. As more and more people (and brands) join the site, having a relevant and engaging presence becomes a necessary part of any social media marketing strategy. But when you are competing with not only other brands, but friends and family as well, it is important to plan your posts and remember that each piece of content should work towards achieving one or more goals.
The deck below outlines the basics for building a social media marketing content calendar and developing posts that build engagement and interaction on Facebook. Here are a few tips to get you started, but flip through the presentation for some great examples of brands that are rocking it in social media.
Tips For Creating Engaging Facebook Content
- Make sure they “like” you and convert visitors into fans with a Reveal Tab.
- Keep it exclusive and encourage repeat visits by offering something only to fans.
- Crowdsource your content by listening to feedback to build your strategy.
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- Create content for comments to increase interaction and boost visibility.
Thursday, 03 November 2011
I’ll admit it: I’m a bit of a Facebook stalker. And while the new Facebook layout took some getting used to in general, what really through me for a loop were changes to some seemingly small, yet very important, features. In particular, the ability to view mutual friends when browsing through profiles.
You used to be able to see these mutual friends easily displayed on a user’s profile, with one click to view more if you had lots in common. This made deciding whether to friend (or unfriend) people easily, since you could tell at a glance that you had 80 friends in common, or none.
Facebook hasn’t removed the mutual friend functionality, but it is a bit trickier to find. Now you must visit a user’s profile and click on the “Friends” link below their profile icon to view mutual friends. From there, click on the “Search By Name” dropdown and select “Mutual Friends” to see everyone you’re both connected to.
Easy? Yes. But not quite as easy as it used to be. This extra step makes you take a little extra time to dig around on Facebook, which is always their goal for the site. It also makes you harder to see people you’re already connected to, since Facebook wants to foster more new connections.
Hard to say why this change was made, but I love a good conspiracy theory. The fact that it takes more time and clicks to accomplish a simple task does not seem insignificant to me. But for now, just remember Friends>Search By Name>Mutual Friends.
What do you think about the new Facebook layout changes? What are you liking, or finding hard to navigate? Share your frustrations or favorite features in the comments below.
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