Facebook Marketing Lessons from Buffy: The Faith Principle

Friday, 05 November 2010

Buffy’s favorite bad girl, Faith, opened the slayer’s eyes to the way the world really works. Or, Faith’s world, at least. Always rough around the edges, Faith quickly embraced her inner bad girl after accidentally killing a regular human. A few jobs for the evil undead mayor later and Faith was officially part of Season 3’s big bad, just a handful of episodes after fighting alongside Buffy.

Faith never trusted people, good or bad, and was quick to switch sides when a better opportunity appeared. After reforming for good, she even jumped ship to appear on the Buffy the Vampire Slayer spinoff, Angel. She’s scrappy, and always on the lookout for her next opportunity…or threat. Faith remembers where she’s been, but she doesn’t live in the past and is always ready for her next adventure. When it comes to Facebook, that’s an important skill to remember.

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Facebook Marketing Lessons from Buffy: The Giles Principle

Wednesday, 03 November 2010

As the only major adult character on Buffy, and a librarian to boot, Giles had a lot to teach the Scoobies, not just about vampire slaying, but about life. Of course, what teenager wants to listen to an old guy tell them to behave? None. Giles realized this, as did Joss Whedon, the show’s creator. And while there was much to be learned from Buffy the Vampire Slayer, Whedon kept it interesting, never preaching his lessons.

Whedon used lots of extended metaphors to subtly approach subjects that other popular shows, like Dawson’s Creek, tackled head on. It’s no coincidence that Angel turned back into his evil self after Buffy finally slept with him. And Willow’s magic exploration began as a symbol for her relationship with Tara, which then morphed into an analogy for drug addiction prior to their breakup. Yet through it all, Giles (almost) never said I told you so. He always taught the lesson he hoped to impart…but he did it in such a way that Buffy thought she learned it herself. Because who wants to be nagged all the time? Not the show’s fans, and certainly not your customers on Facebook.

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Facebook Marketing Lessons from Buffy: The Angel Principle

Monday, 01 November 2010

While it may have run for several good seasons, if there’s one thing Buffy (and Angel) have taught us it’s to tread carefully when it comes to spinoffs. Maybe Angel really did need to find his own place, but the Buffy/Angel spark just doesn’t carry across series. Viewers may have grown to love Angel, but never as much as Buffy. And that’s important to remember when you start thinking about branching off your brand.

One of the biggest questions I get is “how many Pages, Profiles and Groups can I manage?” Well, according to Facebook, as many as you want. But that doesn’t mean you should. Not only are you wasting time and effort, you’re fracturing your brand and dividing your SEO and marketing efforts.

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