Facebook Marketing Lessons from Buffy: The Cordelia Principle

Friday, 29 October 2010

Ah, Cordelia. The girl every Buffy fan loves to hate. An unwilling (and unwitting) member of the Scooby Gang, Cordelia’s biggest concern was whether a vampire attack would break a nail, not a neck. But while it pains me to say it, even she has a lesson or two to teach about Facebook marketing. And no matter how many teeny-bopper vampire shows get picked up, Joss Whedon’s Buffy the Vampire Slayer remains a fan favorite. Many of his “rules” about vampires have been taken as truth on these shows as well, and True Blood bears striking resemblance to Buffy in many of its plotlines.

Cordelia’s main goal in high school was to remain popular and maintain a loyal following of friends she later referred to as “sheep.” She was constantly complaining about people stealing her look or copying her style, but she really loved the attention and enjoyed being seen as a trendsetter. (Those outfits may look lame now, but they were cool back then. I swear.) Her best advice? Keep doing what you’re doing, no matter who copies you.

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Facebook Marketing Lessons from Buffy: The Xander Principle

Wednesday, 27 October 2010

Who didn’t love Xander on Buffy? (Except for Cordelia. Most of the time.) Quick with a joke and lovably goofy, Xander was the perfect sidekick to Buffy’s total bad-assness. For Buffy, he was a helpful hand more than once. For Joss Whedon, he presented the perfect levity for some otherwise dark episodes, providing comedic relief when things got a little heavy. And the fans loved him for it.

Xander was often the vehicle for delivering inside jokes and bridging the gap from fans to film. Inside jokes and fan terminology frequently found their way onscreen through his dialogue. He could always be counted on for a laugh, even at himself, and his self-deprecating humor quickly endeared him to fans.

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Facebook Marketing Lessons from Buffy: The Willow Principle

Monday, 25 October 2010

As the Slayer’s best friend, Willow was always predictably good…until she wasn’t. And we all know what happens when good girls go bad. In honor of “evil Willow,” I’ve named the predictability principle after her.

As a show, Buffy the Vampire Slayer kept a predictable pattern across each season. There was an overarching thematic concept, ongoing character drama and one big bad, plus a few cameos from single episode demons. This kept fans comfortably in the loop, without giving too much away.

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Facebook Marketing Lessons from Buffy: The Spike Principle

Thursday, 21 October 2010

I’ve been a Buffy the Vampire Slayer fan since middle school. I was always Team Angel, but  I recently rediscovered my favorite TV series of all time, and I’ve noticed a few things.

One, Spike is way cooler and a much better fit for Buffy. (Don’t even get me started on Riley; he was just annoying.) And two, there are a lot of life lessons in Buffy. Sure, I remember my mom trying to teach me about the evil nature of boys when Angel lost his soul. But there’s more than that.

The show was the eptiome of a cult classic and has a huge following, even seven years after it ended. In the end, it’s the Buffy-fandom we can learn the most from. Especially when it comes to Facebook marketing. Here’s the first lesson.

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How To Write Shareable Social Content

Tuesday, 19 October 2010

A content strategy is a well-thought out plan for writing and publishing content to the web. It’s also essential to any type of social media marketing, especially if you plan to incorporate more than one site. With more and more avenues to choose from, there is the opportunity to post more content than ever before. But you can’t just post whatever and whenever you feel like it. Each piece of content should work towards achieving one or more goals.

Publishing content is faster than ever before, thanks to one-click posting on sites like Facebook and Twitter. This makes it even more important for marketers and brands to think before they speak.

Creating Branded Content Patterns

While it is not advisable to copy and paste email content into a landing page, Twitter post and Facebook update, current content should work together and support each other. This helps fans know when to check back for new posts and build excitement around updates.

Create patterns or topics for days of content and tweak slightly for each channel, without reinventing the wheel with each piece. Having set topics for each day will help you get the ideas flowing and trim down a daunting task.

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We Now Return To Your Regularly Scheduled Program

Monday, 04 October 2010

Yes, I know, I’ve been blog slacking lately…but I have good reason(s), I swear!

1) I’m getting married!!

2) I’m writing a book!!!

If you follow me on Twitter, you more than likely knew at least one of these fun facts. For the rest of you, I’ll fill you in. (After you add me to your Twitter stream, of course.)

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