What Brands Should Learn From Facebook’s New “Community Pages”

Sunday, 06 June 2010

As a user, I find community pages supremely annoying. Yes, the push to greater connectivity is pretty cool, but connected doesn’t mean “created out of thin air.” I’m all for connecting me to an existing page that already has good content, but I’d rather not have Facebook troll my profile for random phrases that may or may not mean anything to a single other soul on the site, then create a so-called community page connected to my singular profile. Kinda defeats the purpose, don’t you think?

Are Community Pages Good for Brands, or for Users?

However, if we’ve learned anything from this ongoing privacy debate, it’s that no one cares much about the average Facebook user. It’s all about the money. Which, as a free site for most of us, means it’s all about the brands and businesses that use the site for marketing.

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