OK, I’m calling it: marketers should probably give up on mass messaging people who “Like” their Facebook Page (Facebook users formerly known as “Fans,” who, coincidentally, Facebook still calls “Fans” in the admin section of all Pages).
A few months ago, I talked about how Facebook moved the notifications for Page updates to a subset of the Facebook private messaging system. Basically, they buried them. Go check your Updates Inbox; if you’re anything like me, there are a lot of “unread” blue dots in there.
Page Updates Moved to Messages
These mass messages sent from Facebook Page Administrators to the entire group of people who “Like” a Page used to have their own little icon indicator at the top left-hand side of the Facebook navigation bar, where Messages, Notifications and Friend Requests still live. Now, the only way to access these updates is from the messages section; it almost looks like they are a subfolder of these messages. And while you can choose to get email alerts about a lot of site goings-on, Page Updates are not one of these options. And so, most people never notice them.