Every Day Is a Holiday for Online Retailers

Thursday, 29 April 2010

I’m a little bit obsessed with shopping. And I love a good sale more than anything: the excitement, the elbowing and jockeying for position, the occasional waking up early to score the best deals. And so I’ve embraced the gimicky promotions and overdone advertising to announce super shopping sales. Or, I thought I had.

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It’s Not Just About Buying Gifts

For as long as I can remember, my mother and I have pored over the Thanksgiving Day paper in search of coupons for the biggest shopping day of the year: Black Friday. We would wake up before it was light out and somehow always forget to warm up the car, shivering all the way to the highway as we compared discount percentages and calculated our plan of attack.

Hallmark holidays have always been big business for stores. Christmas, Mother’s Day, Valentine’s Day–we’ve been told you buy gifts for these occasions, and so said gift items go on sale (along with the rest of the store’s inventory). Then department stores started jumping on the bank holidays, screaming “Sale!” for such events like Memorial, Columbus and Labor Day. And of course, let’s not forget the day after Thanksgiving.

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How Search and Social Media Intersect: Focus On Facebook

Tuesday, 20 April 2010

In case you missed my presentation on search engine optimization and social media at Pubcon South in Dallas last week, I’ve uploaded it to SlideShare and added it here for your viewing pleasure.

Optimizing Content for Both Facebook and Organic Search

As you may have noticed, Facebook is one of my favorite topics. It’s also a major player in real-time search and should definitely be included in any search engine optimization strategy. Since Twitter often steals the show at conferences, I focused exclusively on Facebook for this presentation, explaining how to use SEO tactics to optimize content for both Facebook search and organic search in search engines such as Google and Bing.

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Figuring Out Facebook: What NOT To Do

Tuesday, 13 April 2010

I love my mother. Really, I do. But she’s from a different generation, and some of the things she says when trying to discuss Facebook, or Twitter, or even just the internet in general, are just too hilarious not to share.  Like when she told me she couldn’t watch a video because “that damn FoxFire won’t let me click!”

Last week took the cake, however. After receiving an email asking me to print something for her (another newfangled technology she can’t always get to work), I called her about another matter. She asked if I had gotten her email and I said I would bring her printouts the next time I saw her. She then insisted, for several minutes, that she had emailed me separately for something else.

Learn From My Mom

Finally, I got it out of her that she had “hit reply” to an email Facebook sent her, which I realized meant she had left a comment on an ongoing thread on her Facebook Profile, not emailed me.

This is what it looks like.


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Online Retail Marketing: Tips From An (Almost) Professional Shopper

Monday, 12 April 2010

You wouldn’t think I’d be impressed by static banner ads much these days, considering that I’ve done countless versions for clients and, quite frankly, have seen waaaay cooler stuff online, either through work or my extensive online “window shopping.” However, the simplicity and stopping power of a well-executed and targeted banner is enough to get even my jaded online attention.

You Should Know What Your Customers Want

Overstock.com recently re-targeted me with a tailor-made banner that showed three items I had been browsing on their site. Now, I know they can track these things and that the logic and programming behind the ad is fairly standard these days, and the design and messaging of this ad isn’t even that revolutionary. But they just got it so right. I’ve been incorrectly targeted before, but this ad was dead-on and actually drove me back to the site to debate how much I really needed another pair of jeans.


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