Have you ever seen any of those stereotypical PG13 movies about high school? The ones that feel compelled to include an over-the-top segregation of the school scene in the cafeteria. Think Mean Girls, She’s All That, Clueless, 10 Things I Hate About You…the list goes on, and every one is kind of reminiscent of The Breakfast Club, with an ever expanding and modernized list of cliques.
The more I think about social media, and the things I often simultaneously both love and hate, the more I think this space is much more high school than any of us would like to admit. Here’s why, and a guide to navigating various social (media) landmines.
These new ads for Mercedes are touting their intelligent braking system that acts when you are distracted. To demonstrate this, their print campaign features three large spreads of things that could distract a driver, with one roadblock or obstacle thrown in. The copy reads:
“Acts when you are distracted. Pre-safe. The intelligent brake system.”
The “guy” version uses lingerie-clad women in suggestive poses distracting a male driver from a moose. This is my favorite of the three ads; I like the colors and I think it’s got a better visual look than the others. I definitely didn’t notice the moose at first, and I know I would not be paying attention to the road if women like this were on the sidewalk; I can only imagine the catastrophe that would ensue for a 20 year old boy driving in this scenario.
I'm an interactive copywriter, social media marketing consultant, Facebook fanatic and advertising junkie living in Las Vegas. I love writing about anything and everything, but especially internet marketing, lip gloss and cool new stuff online. Also co-author of The Facebook Marketing Book from O'Reilly.