WordVision: A Writer’s Wet Dream

Friday, 16 January 2009

If there are any word nerds and writing weirdos out there like me, the new WordVision tool will absolutely blow you away. This copywriting and SEO toolset does a ton of cool stuff with keywords, too much to even go into here, so I’m going to focus just on what it can do for you from a writer’s perspective. That’s where I’ve been focusing my play time with my free trial, and, let’s face it, that algorithm stuff that explains how it works kind of goes over my head. I just know it’s the coolest writer’s tool I’ve seen since spellcheck.

Boost rankings and get your point across faster with keyword and copywriting tools to improve SEO content

WordVision is a subscription service, powered by ideaLaunch, that allows writers and SEO managers to optimize content better, faster and wider using an in-depth toolset they’ve created.

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Facebook business page: to DIY or not to DIY

Wednesday, 14 January 2009

I’ve noticed an upswing in people looking to get their business on Facebook; in the past week I’ve explained how to set up a Facebook business page at least half a dozen times and consulted on two Facebook marketing projects.

Facebook may be fun, but it’s also a serious skill

What I’ve realized is that what comes naturally to me, having been on Facebook for years, is overwhelming to new users, especially those using Facebook expressly for marketing with no real interest in the site as a whole. And it doesn’t help that the Facebook page set up process is rather confusing (intentionally so, in my opinion).

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Twitter ReadUp Anyone?

Sunday, 11 January 2009

If you’re not on Twitter (and following me) by now, you should be. So take a moment and sign up, find @alisond, then continue. Or skip ahead if you’re already part of the Twitterati.

Do some pre-Spring cleaning, meet some new friends

Inspired by my super-sagging bookcase, I randomly Twitter-mused if anyone would be interested in a book swap TweetUp. The response, for a Sunday night with football and Golden Globes to attend to, seemed to be a resounding yes. But in order to get an accurate picture of how many people would really sign up, I thought I’d post the idea here and give people a place to share their thoughts and see what other people think.

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Actual advice on utilizing privacy settings in Facebook for personal and professional use

Thursday, 08 January 2009

While reading a recent CareerBuilder article on Facebook and the how and why of friending a boss or coworker, I realized there are a ton of articles warning college students, recent grads and young professionals of the dangers of social networking as they venture out into the workforce, but none of these supposed job experts ever give any real advice on what to do that goes beyond “be careful, people are watching.”

Well, no duh people are watching, that’s the whole point of these sites. I’ll admit, I got the speech in several classes when I was finishing up at BU, but that was almost three years ago and a lot has changed since then. My policy has always been to untag or delete unflattering pictures of myself and I try not to curse online; that was good enough at the time. Now, there’s a lot more to think about.

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How to make Facebook (and basic social media) work for you

Tuesday, 06 January 2009

A combination of things have made me realize that while I may not be a “geek” by normal internet standards, I’m a huge Facebook dork. I’ve completely confused my mother trying to explain that I don’t work for Facebook, I work with it, but I chalked it up to the age difference. But when the BF overheard me explaining Facebook, as a whole and as an internet marketing tool, (to someone several years younger than me) he pulled me aside and said I was in too deep. In a good way, but still.

Facebook has become a part of many people’s everyday lives, a social hub for many different circles of friends. Using it comes naturally to me, but I think where a lot of companies go wrong is thinking of Facebook as a mini Google.

Facebook does not exist in a vacuum and a profile or page on its own is not going to drive traffic, generate buzz or perform any kind of search engine magic.

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