New Year’s Resolutions

Tuesday, 30 December 2008

If you’ve read through any of my other posts, are following me on Twitter or have met me in offline life, you know I can be pretty sarcastic. And cynical. I like to think I’m a realist, but it’s probably flavored with a lot more pessimism than reality. Part of it is my philosophy that if I expect the worse, I’ll either be pleasantly surprised or at least prepared. The other part is that I’m just convinced that I’m a magnet for disaster. Which may or may not have a bit of a self-fulfilling edge to it.

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Make your target audience want to be “fans” with a Facebook page

Thursday, 11 December 2008

Those of you eagerly awaiting the next installment of my blogging guide, relax, it is coming, I swear. Practice the first steps for another few days and get really good at the basics; we’ll talk SEO soon, I promise. I’ve fallen in love and been busy…well, back in love, with my mistress (or would I have a mister?), Facebook.

I made a lot of fuss when Facebook switched to pages for business, both over here and on my company blog. OK, I made a fuss whenever they changed anything, but you know what? Turns out they knew what they were doing. Because I looooove all the Facebook page displaynew changes now. Go figure. Yes, they took some getting used to, and I recognize some were intended to make it harder for marketers (ahem, moi) to “abuse” Facebook for marketing and promotion purposes. But a lot of good came out of it, and if you can embrace and work with the new system you will create a better social media marketing or reputation management plan. Even a regular old profile can be made better by utilizing the new functionality and tools.

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Business blogging guide: getting started

Wednesday, 03 December 2008

I just had one of those “ohmygodIknowI’mforgettingsomethingwhatisit?” moments and realized I hadn’t posted on here in like 2 months. Bad, I know, but it’s the same old story of the cobbler’s kid having no shoes, or in this case the blogger not blogging. I get so caught up in ghostblogging for clients that my own blog always gets put on the back burner. I also just redesigned my site (OK, I didn’t, Dan Zarrella did. Thank you!), but that’s still no excuse for being lazy.

However, I know a lot of people that I blog for or train to blog for themselves go through the same kinds of issues; there is always something more pressing to get done, and blogging just sounds so not serious to a lot of people. Someone (probably me) convinces them they need a blog, for search, or marketing, or branding, or reputation management, or sales…you get the idea. So they agree, start posting…and then just stop.

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