Reputation Management on the radio

Tuesday, 26 February 2008

So I’m driving to the 9-to-5er this morning, flipping through the radio stations ‘cuz I haven’t updated my iPod in a while when I hear Ramiro from Jam’n 94.5 talking about reputation management. Like, what?!? So of course I had to call in and explain how it works, that it’s not hacking, it doesn’t exactly erase stuff but replaces, it’s not illegal, etc.

My roommate thinks this is one of the coolest parts of my job, but his parents were horrified when I tried to explain the concept to them. I suppose to successfully execute a reputation management program requires a certain moral flexibility (which, like it or not, I have most certainly developed over the past year), and some people can’t really get past that. It’s kind of become a game to me now; I love checking up on reputation management clients, searching for their name and feeling a sick sense of accomplishment that I’ve hidden their misdeeds.

Online reputation management is only going to become a bigger and more competitive facet of the internet. Admit it: you Google your blind date, potential hire, prospective employer, babysitter, professor. Everyone does; “googling” has become a necessity in the professional world, and a guilty pleasure on the personal side.

The internet is an amazing resource and a valuable tool, but it can quickly turn on you if you have a less than squeaky-clean past or a slanderous opponent. However, if you know what you’re doing (or can find someone who does), the internet can quickly be swung back to your side and used to your advantage. It’s really all about who, and what, you know.

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Happy ___ Day!

Thursday, 14 February 2008

Happy <3 Day!

Haha, for those of you who know me offline, in the real world, that is not a greeting thatsomeecards.jpg usually escapes my lips (or my fingers). But I’m trying not to be such a cynical V-day Scrooge (and I’ve gotten some cute and, uh, creative holiday wishes from the coworkers-and the S.O.), so here are a few less traditional, more palatable expressions of love and devotion. Only, not really, which is why I can stand them.

  • Send a cupcake on Facebook. It’s not as cheesy as a Valentine, not as fattening as a depression-chasing pastry. Orgive the naughty gift that keeps on giving-it’ll look good no matter how many virtual cupcakes you receive. For the financially challenged, Facebook is offering one of their usual $1 Valentine gifts for the low, low price of…nothing! Ah yes, nothing says “I love you” like a free Facebook balloon.
  • Heart someone on Twitter (someone like me who wants more followers). It’s cute; they can heart you back and tweet the world with your love. Send a Twitter Valentine Tweet by typing “@username <3″ (the web-geek heart symbol, of course). Very short and sweet, very internet.
  • Spread the sarcasm with SomeECards. The perfect solution to sappy, mushy-gushy, lovey-dovey, vomit-inducing Valentine’s Day cards. And eCards. ‘Cuz really? You’re not getting in my pants with a free internet greeting. At least a generic Hallmark card involves a modicum of effort.

UPDATE: Just saw this list of the meanest “love” songs today…some of my favorite tunes made the cut. Coincidence? I think not. Better luck next year Cupid.

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